Jose María Barranco Zafra

Observer
DISC Type : ci

General Manager at Insulet España

Greater Madrid Metropolitan Area, Spain

Overview

Jose María Barranco Zafra serves as the General Manager for Insulet in Spain, leveraging over two decades of experience in the pharmaceutical and medical device sectors. His career is marked by leadership roles at Abbott Diabetes Care and Novo Nordisk, combining a medical doctorate with an MBA from IE Business School to drive commercial success.

His background as a medical doctor and a clinical research rotation at Emory University highlight a deep-rooted passion for endocrinology and patient care. This clinical foundation provides a unique perspective in his commercial leadership roles, bridging the gap between medical practice and business strategy.

He possesses a unique combination of a medical degree, extensive commercial leadership experience in the diabetes space, and a certification in Private Equity.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Diabetes Technology
His career at Insulet, Abbott Diabetes Care, and Novo Nordisk is centered on advancing and managing technologies for diabetes patients.
Market Access
Previously held the title of Market Access and Sales Director at Abbott, indicating deep expertise in healthcare system navigation and product adoption.
Commercial Leadership
Has a consistent track record of holding high-level commercial and sales director positions at major healthcare companies.

Media Appearances

Jose has no verified media appearances

Work History

6-2025
General Manager at Insulet España
4-2018 - 6-2025
Market Access and Sales Director at Abbott Diabetes Care
1-2017 - 3-2018
Sales Director at Abbott Diabetes Care
8-2015 - 9-2015
Diabetes & Endocrinology Research Unit at Grady Memorial Hospital (Emory University Atlanta --Georgia)
5-2013 - 3-2015
Commercial Director at Novo Nordisk

Education

2004 - 2005
Master of Business Administration (MBA) from IE Business School
1994 - 1996
Doctor from Universidad de Granada

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Madrid Metropolitan Area, Spain Job Level : Senior Designation : General Manager at Insulet España
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Insights For Selling To Jose María

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jose María is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jose María

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jose María move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Jose María take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jose María

Personality Compatibility


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