Josefin Morén

Judge
DISC Type : Dc

Nordic Head of Marketing NIM at Nestlé

Malmo, Skåne County, Sweden

Overview

Josefin is the Head of Marketing for Nestlé Nordic, a commercially driven leader with deep expertise in brand building, OMNI-channel strategy, and digital marketing. A graduate of London Business Schools leadership program, she focuses on data-driven, consumer-centric campaigns to achieve measurable business impact.

She is passionate about Swedish culture and craftsmanship, showing a strong appreciation for heritage brands and quality coffee. Josefin enjoys outdoor activities, including mountain trips, and is inspired by the stories and people behind the products she represents.

Unique fact: Josefin is a vocal advocate for female entrepreneurship, celebrating its role in the legacy of iconic brands.

Personality Overview

Fast But Wary

Objective Thinker

Demanding

They do not care very much about building rapport or relationships.  They put a lot of effort into ensuring personal success. They respond well to strong and respectful communication.

Topics They Care About

Brand Building
Her career is centered on building brands and launching products, with a focus on creating meaningful connections with consumers.
Team Empowerment
As a self-described "marketing capability builder, " she designs skill development programs that empower her teams and elevate performance.
Digital Innovation
She thrives on leveraging new technologies and data-driven insights to drive growth, with past roles specifically focused on e-business and digital media.

Media Appearances

Josefin has no verified media appearances

Work History

9-2024
Nordic Head of Marketing NIM at Nestlé
7-2021 - 9-2024
Nordic Marketing & Consumer Communications Manager at Nestlé
8-2019 - 6-2021
Nordic e-Business Manager, Nestlé Nordic at Nestlé
1-2018 - 7-2019
Nordic eBusiness Manager and Communication Lead, Infant Nutrition at Nestlé
6-2016 - 1-2017
Nordic Group Brand Manager Infant Nutrition Babyfood at Nestlé

Education

6-2022 - 12-2022
Leadership Programme from London Business School
2006 - 2006
Social Sciences from Lund University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Malmo, Skåne County, Sweden Job Level : Mid-senior Designation : Nordic Head of Marketing NIM at Nestlé
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Insights For Selling To Josefin

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Josefin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Josefin

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Josefin move?

  • If convinced, they can reach decisions quite fast.
  • Can Josefin take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Josefin

Personality Compatibility


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