Josephine Lanzarone Executive Coach / Technology B2B Marketing Leader

Captain
DISC Type : SD

Consulting Partner at Mavka Growth

Greater Sydney Area, Australia

Overview

Josephine (Jo) Lanzarone is an executive coach and marketing leader with over 25 years of experience at tech giants like Microsoft and Pluralsight. As a Consulting Partner at Mavka Growth, she helps B2B startups scale. Described as approachable and authentic, she holds a Masters in Coaching Psychology from the University of Sydney.

Outside of work, Jo is passionate about outdoor activities, including mountain biking and ocean swimming. She is a mother to four children and has a strong belief in achieving work-life synergy, a principle she extends to her coaching practice to help clients find balance and sustainable success.

Unique fact: Jo is a certified Level 1 Netball Coach, showcasing her passion for coaching and teamwork both in and out of the office.

Personality Overview

Consummate Professional

Output-Driven

Planner & Achiever

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Startup Scaling
Her current role at Mavka Growth is focused on providing go-to-market sales and marketing expertise to help startups scale and secure their next phase of growth.
B2B Marketing Strategy
With a long career as CMO and VP of Marketing in B2B tech, she has deep expertise in crafting customer-centric, go-to-market strategies for complex organizations.
Marketing Metrics
She recently appeared on a podcast titled "Up Your Game in Metrics that Matter, " discussing the strategic power of metrics for marketing leaders to drive growth.

Media Appearances

Josephine has no verified media appearances

Work History

6-2025
Consulting Partner at Mavka Growth
2-2023
Executive Coach at CMO Coaches
3-2018
Founder at JL Executive Coaching & Marketing Consultancy
6-2017 - 3-2023
Vice President Marketing APAC at Pluralsight
12-2013 - 12-2016
CMO at Microsoft

Education

Master of Applied Science from University of Sydney
Bachelor of Business from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Sydney Area, Australia Job Level : Junior Designation : Consulting Partner at Mavka Growth
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Insights For Selling To Josephine Lanzarone

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Josephine Lanzarone is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Josephine Lanzarone

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Josephine Lanzarone move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Josephine Lanzarone take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Josephine Lanzarone

Personality Compatibility


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