Josh Kasper in

Josh Kasper

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Marketing Analytics Manager at Ferrara
📍 Chicago, Illinois, United States

Josh Kasper is a Marketing Analytics Manager at Ferrara who builds and leads teams to scale growth. A graduate of Michigan State University, he specializes in transforming complex business questions into clear, data-driven strategies. His expertise includes omnichannel marketing analytics and marketing mix models.

His work transforming marketing measurement into a centralized omnichannel function has uncovered more than $25 million in actionable value for his organization.

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Experience
7 Years
Current Role
Marketing Analytics Manager
Job Level
Middle
Location
Chicago, Illinois, United States
Personality Overview

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Priorities

Topics Josh cares about

Marketing Mix Modeling
He recently led the implementation of Marketing Mix Models, which has already uncovered over $25M in actionable value for his company.
Omnichannel Analytics
A key focus of his career has been transforming channel-specific marketing measurement into a centralized, omnichannel analytics function to unify performance views.
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Career

Work history

8-2024
Marketing Analytics Manager
Ferrara
1-2022 - 8-2024
Business Intelligence Analyst
Caterpillar Inc.
1-2021 - 12-2025
Digital Product Manager
Momento
1-2021 - 1-2022
Senior Data Analyst, Analytics
GroupM
8-2020 - 1-2021
Senior Associate, Programmatic
GroupM
In the press

Media appearances

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Education
9-2015 - 5-2019
Bachelor of Business Administration
Michigan State University - Eli Broad College of Business
9-2011 - 6-2015
High School Diploma
Pascack Valley High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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