Josh Kasper

Questioner
DISC Type : c

Marketing Analytics Manager at Ferrara

Chicago, Illinois, United States

Overview

Josh Kasper is a Marketing Analytics Manager at Ferrara who builds and leads teams to scale growth. A graduate of Michigan State University, he specializes in transforming complex business questions into clear, data-driven strategies. His expertise includes omnichannel marketing analytics and marketing mix models.

His work transforming marketing measurement into a centralized omnichannel function has uncovered more than $25 million in actionable value for his organization.

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Marketing Mix Modeling
He recently led the implementation of Marketing Mix Models, which has already uncovered over $25M in actionable value for his company.
Omnichannel Analytics
A key focus of his career has been transforming channel-specific marketing measurement into a centralized, omnichannel analytics function to unify performance views.
Data-Driven Strategy
His work centers on turning complex business questions into clear strategies that directly influence how organizations invest, plan, and grow.

Media Appearances

Josh has no verified media appearances

Work History

8-2024
Marketing Analytics Manager at Ferrara
1-2022 - 8-2024
Business Intelligence Analyst at Caterpillar Inc.
1-2021 - 12-2025
Digital Product Manager at Momento
1-2021 - 1-2022
Senior Data Analyst, Analytics at GroupM
8-2020 - 1-2021
Senior Associate, Programmatic at GroupM

Education

9-2015 - 5-2019
Bachelor of Business Administration from Michigan State University - Eli Broad College of Business
9-2011 - 6-2015
High School Diploma from Pascack Valley High School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Chicago, Illinois, United States Job Level : Middle Designation : Marketing Analytics Manager at Ferrara
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Insights For Selling To Josh

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Josh is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Josh

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Josh move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Josh take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Josh

Personality Compatibility


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