Joshua Berman

Go-getter
DISC Type : d

Director of Strategic Growth at IsraelPharm (Israel Pharmacy)

Jerusalem District, Israel

Overview

Joshua Berman is the Director of Strategic Growth & Partnerships at IsraelPharm, where he focuses on expanding global access to affordable, high-quality medicines. He is a recognized pioneer in the medical cannabis industry, having built compliant supply chains and patient access models across Israel, Europe, and the UK. People who have worked with him describe him as persuasive and amazing.

Joshua is deeply engaged in the cannabis community, participating in events and discussions on how intentional cannabis spaces are evolving into cultural ecosystems. He holds a Bachelors degree from the University of Massachusetts Amherst and a Masters degree from Springfield College.

He has a unique career trajectory, transitioning from pioneering the international medical cannabis market to his current mission of making pharmaceuticals more accessible worldwide.

Personality Overview

Vision Oriented

Self-Confident

Challenger

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Global Healthcare Access
His current role at IsraelPharm and his posts focus on reducing the price gap for brand-name medications between the U. S. and other countries to improve affordability.
Cannabis Ecosystems
As a partner at Holy Flower, he is involved in celebrating excellence in the cannabis community and discusses how cannabis spaces are evolving into cultural ecosystems.
Strategic Partnerships
A core part of his role involves driving international growth and identifying new business opportunities by building sustainable alliances and collaborations.

Media Appearances

Joshua has no verified media appearances

Work History

10-2025
Director of Strategic Growth at IsraelPharm (Israel Pharmacy)
9-2023
Partner & Strategic Advisor at Holy Flower TLV
12-2021 - 10-2025
Director of Global Business Development & Relationships at Kanabo
6-2021 - 12-2021
Global Business Development at Pure Jamaican
7-2020 - 7-2021
Global Lead & Partnership Development at Day Three Labs

Education

1993 - 1997
Bachelor's degree from University of Massachusetts Amherst
2001 - 2002
Master's degree from Springfield College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Jerusalem District, Israel Job Level : Mid-senior Designation : Director of Strategic Growth at IsraelPharm (Israel Pharmacy)
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Insights For Selling To Joshua

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joshua is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Joshua

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Joshua move?

  • Their decision making speed is somewhere in the middle.
  • Can Joshua take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Joshua

Personality Compatibility


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