Joshua Leyenhorst, CEPA, CPA

Critic
DISC Type : C

Principal at BasePoint CPA

Canada

Overview

Joshua Leyenhorst is the Principal of BasePoint CPA, where he serves as a Fractional CFO, providing strategic financial guidance. With a background that includes a BSc. in Molecular Biology and Biochemistry, he is a Chartered Professional Accountant (CPA) and a Certified Exit Planning Advisor (CEPA), often working with businesses in the construction sector.

Outside of his professional life, Joshua is a family man who lives in the Fraser Valley with his wife and four children. He is passionate about the outdoors and enjoys spending his time playing hockey and snowboarding.

Joshua previously served as the Chair of the Social Planning Advisory Committee for the District of Maple Ridge.

Personality Overview

Precise

Negotiator

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Fractional CFO Services
Acts as a "financial GPS" for business owners, focusing on helping them understand their numbers to make informed strategic decisions for growth.
Construction Finance
Has extensive experience running finance operations for a commercial construction general contractor and is frequently cited in articles related to construction finance.
Business Exit Planning
As a Certified Exit Planning Advisor (CEPA), he helps business owners build value in their companies to prepare for an eventual sale or transition.

Media Appearances

Joshua has no verified media appearances

Work History

10-2020
Principal at BasePoint CPA
7-2019 - 10-2022
Accountant at Raincoast Business Advisors Inc.
1-2019 - 7-2019
Director of Finance at Novacom Building Partners
1-2016 - 12-2018
Controller at Novacom Building Partners
3-2015 - 12-2015
Accounting Manager at Novacom Building Partners

Education

2014 - 2018
CPA from CPA Western School of Business
2020 - 2020
Budgeting & Forecasting from Corporate Finance Institute® (CFI)

More Information

Social Presence :

Prographics :

Exp : 16 Location : Canada Job Level : Mid-senior Designation : Principal at BasePoint CPA
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Insights For Selling To Joshua

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joshua is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Joshua

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Joshua move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Joshua take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Joshua

Personality Compatibility


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