Joshua Martinez

Examiner
DISC Type : sc

Vice President of Sales at CDS

Greater Philadelphia, United States

Overview

Joshua Martinez is the Vice President of Sales at CDS-PA, part of North Americas largest Xerox Agency. He has over 10 years of experience leading large sales teams to drive significant revenue growth and market expansion across New Jersey, Pennsylvania, and Delaware. He is certified in GenAI for Business Leaders.

Joshuas career highlights include successfully increasing his branchs profitability by approximately 300% in a single year, establishing it as the most profitable location within the company.

Unique fact: Before his sales leadership career, he was the Director of Admissions for a massage therapy academy.

Personality Overview

Tough To Convince

Overcautious

Late Adopter

They tend to be clear about their needs and limitations and are unlikely to promise too much.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Sales Leadership
He has over a decade of experience managing and training sales teams of 15+ professionals to drive revenue and market share growth.
Generative AI Strategy
Recently obtained a certification in "GenAI for Execs & Business Leaders, " indicating a strong interest in applying new technologies to business.
Profitability Growth
His record includes increasing year-over-year profitability by 300%, demonstrating a deep focus on financial results and efficiency.

Media Appearances

Joshua has no verified media appearances

Work History

6-2013
Vice President of Sales at CDS
8-2006 - 6-2013
Vice President of Sales at CDS
5-2003 - 7-2006
Director of Bilingual & High School Admissions at Academy of Massage Therapy - Company

Education

Joshua has no verified education history

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Philadelphia, United States Job Level : Senior Designation : Vice President of Sales at CDS
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Insights For Selling To Joshua

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joshua is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Joshua

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Joshua move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Joshua take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Joshua

Personality Compatibility


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