Joshua Nu’u-Steele

Captain
DISC Type : DS

Co-Founder and Chief Revenue Officer (CRO) at Ideally

New York, New York, United States

Overview

Joshua Nu’u-Steele is the Co-Founder and Chief Revenue Officer at Ideally, an AI-powered insights platform. He is a seasoned commercial leader who previously quadrupled ARR at Parkable while leading its global expansion. Colleagues and clients describe him as a remarkable, kind, and detail-oriented leader who listens intently to solve challenges.

Personality Overview

Decisive But Calm

Long-Term Thinker

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Brand Innovation
As Co-Founder of an insights platform, he is passionate about helping brands use deep human understanding, not just data, to innovate and grow.
Global Expansion
He successfully established US and UK offices for his previous company, Parkable, and is now focused on scaling Ideally across Australasia, the US, and Singapore.
Startup Culture
He focuses on hiring for culture fit and building an aligned, cohesive team, believing it far outweighs the cost of taking extra time to find the right people.

Media Appearances

Josh Nu'u-Steele Co-Founder & CRO at Ideally Speaker. Featured in Informa Connect

See Now

Work History

10-2023
Co-Founder and Chief Revenue Officer (CRO) at Ideally
10-2025
Chairperson at ASD Dads NZ
1-2025
Executive Member - New York at Pavilion
10-2021 - 10-2023
Vice President of Global Sales at Parkable
10-2019 - 10-2021
Head of Sales - New Zealand at Parkable

Education

2009 - 2011
Bachelor of Business from Auckland University of Technology
2004 - 2007
Education details unavailable from Christchurch Boys'​ High School

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder and Chief Revenue Officer (CRO) at Ideally
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Insights For Selling To Joshua

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joshua is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Joshua

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Joshua move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Joshua take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Joshua

Personality Compatibility


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