Joshua Somerville

Trailblazer
DISC Type : DI

Director & Founder at farsiight

Manly, Queensland, Australia

Overview

Joshua Somerville is the Co-Founder and Director of farsiight, an award-winning agency he established with his brother, Ben. A seasoned digital marketing professional, he specializes in performance marketing for B2B and SaaS companies. Colleagues describe him as tenacious, dedicated, and possessing a deep understanding of the digital marketing landscape.

Joshua is driven by a mission of "Growth For Good," reflecting his passion for helping brands he genuinely believes in and his desire to build an agency that operates with integrity. This principle guides his work and focus on building lasting, collaborative partnerships with clients and his team.

He started his entrepreneurial journey by founding The Ads Lad, which he grew and later incorporated into farsiight.

Personality Overview

Informal

Achievement-Oriented

Friendly But Fast

A combination of speed and relationship gets the best response from them.  They will fight for you if they come to believe in you. They prefer to ensure that they are in control of the situation.

Topics They Care About

B2B Marketing Strategy
His agency, farsiight, specializes in performance-oriented campaigns for high-growth technology and SaaS companies, focusing on measurable commercial outcomes.
Agency Growth
He actively invests in scaling his agency by streamlining sales, marketing, and client retention processes to position the business for future growth.
Ethical Business
He founded his agency on the principle of "Growth For Good," aiming to help brands he believes in and operate with a strong sense of integrity.

Media Appearances

Dynamic Duos: The farsiight brothers. Featured in Mumbrella

See Now

In conversation with Josh and Ben Somerville of Farsiight. Featured in ProductHood

See Now

Work History

9-2017
Director & Founder at farsiight
3-2016 - 8-2017
Media Strategist at Strawhouse.com
1-2015 - 1-2016
SEM Specialist at Ladbrokes Australia
5-2014 - 9-2017
Digital Marketing Specialist & Founder at The Ads Lad
11-2013 - 5-2014
Search Specialist at IPG Mediabrands - Reprise Media

Education

2004 - 2009
Education details unavailable from Sheldon College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Manly, Queensland, Australia Job Level : Leadership Designation : Director & Founder at farsiight
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Insights For Selling To Joshua

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Ask them for a lunch or coffee once some rapport has been established
  • Give them control of the sales process

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joshua is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Joshua

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Joshua move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Joshua take some risk or not?

  • If necessary, they will be ready to take risks.

You And Joshua

Personality Compatibility


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