Josie Allen

Observer
DISC Type : ic

Head of Marketing and Communications at Not Just Travel

Bournemouth, England, United Kingdom

Overview

Josie Allen is the Head of Marketing and Communications at Not Just Travel, bringing a modern, data-driven approach to the luxury travel franchise. An award-winning leader recognized as an AAA 30 Under 30 Winner in 2022, she leverages her event management background to elevate brand perception and drive growth.

Outside of work, Josie is passionate about continuous learning and often listens to marketing podcasts while gardening. She has a creative eye for design, as shown by her home office projects, and is the designated travel advisor for her friends and family, reflecting a genuine passion for travel.

In 2022, she was named an AAA 30 Under 30 Winner, a prestigious award highlighting top young talent in her industry.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Data-Driven Marketing
Her professional bio highlights her "modern, data-driven approach, " and she champions monthly data review sessions to refine campaign performance and achieve strategic goals.
Luxury Brand Strategy
She is responsible for elevating brand perception at a luxury travel company and has experience working with world-renowned premium brands.
Influencer Marketing
She has a keen interest in the impact of influencers, having publicly questioned which celebrities genuinely inspire travel decisions and sway booking choices among consumers.

Media Appearances

New Not Just Travel marketing chief to drive digital growth. Featured in Travel Weekly

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Not Just Travel hires 'millennial' head of marketing Josie Allen. Featured in TTG Media

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Work History

9-2025
Head of Marketing and Communications at Not Just Travel
7-2021 - 9-2025
Senior Marketing and Events Manager - Marylebone Village & Harley Street Health District at The Howard de Walden Estate
9-2017 - 7-2021
City Promotions Officer at Westminster City Council
10-2014 - 9-2017
Marketing and Events Manager at BRIGHTON AND HOVE TRIATHLON LIMITED
10-2014 - 9-2017
Marketing and Events Manager at The Sport and Fitness Show

Education

BA (Hons) International Event Management from University of Brighton

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bournemouth, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing and Communications at Not Just Travel
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Insights For Selling To Josie

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Josie is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Josie

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Josie move?

  • They like to analyze well and then make their decisions.
  • Can Josie take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Josie

Personality Compatibility


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