JP Malherbe in

JP Malherbe

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Chief Revenue Officer (CRO) at BizDev Labs
📍 Salt Lake City Metropolitan Area, United States

JP Malherbe is the Chief Revenue Officer at BizDev Labs, where he specializes in go-to-market strategies for B2B SaaS startups. He developed the "Empathy Beats Selling" methodology and secured over $1 million in new business in six months by building scalable sales systems. He holds a degree from the University of the Free State.

Originally from a small city in South Africa, JP took a significant risk by quitting one of the countrys highest-paying sales jobs with no safety net to forge his own path. He is passionate about proving that South African talent can compete and lead on a global stage, particularly within the competitive North American market.

Unique fact: JP believes the most effective salespeople today are data-driven "nerds" and process engineers, not the traditionally charismatic "Wolf of Wall Street" types.

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Experience
7 Years
Current Role
Chief Revenue Officer (CRO)
Job Level
Leadership
Location
Salt Lake City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics JP cares about

Empathetic Selling
He created and champions the "Empathy Beats Selling" methodology, focusing on genuine understanding of client challenges over aggressive pitching.
Outbound Strategy
His agency, BizDev Labs, is an outbound BDR agency, and his content frequently emphasizes the power of cold calling to create momentum and build pipeline.
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Career

Work history

7-2024
Chief Revenue Officer (CRO)
BizDev Labs
5-2022
Founder
RevResolve
7-2020 - 5-2022
Digital Accounts Executive (SaaS)
d6
10-2018 - 6-2020
Sales Representative and Account Manager (SaaS) B2B
Placement Partner Recruitment Software (Parallel Software Pty Ltd)
In the press

Media appearances

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Education
Bachelor's degree
University of the Free State
2009 - 2013
Education details unavailable
Grey College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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