JP Malherbe

Observer
DISC Type : ci

Chief Revenue Officer (CRO) at BizDev Labs

Salt Lake City Metropolitan Area, United States

Overview

JP Malherbe is the Chief Revenue Officer at BizDev Labs, where he specializes in go-to-market strategies for B2B SaaS startups. He developed the "Empathy Beats Selling" methodology and secured over $1 million in new business in six months by building scalable sales systems. He holds a degree from the University of the Free State.

Originally from a small city in South Africa, JP took a significant risk by quitting one of the countrys highest-paying sales jobs with no safety net to forge his own path. He is passionate about proving that South African talent can compete and lead on a global stage, particularly within the competitive North American market.

Unique fact: JP believes the most effective salespeople today are data-driven "nerds" and process engineers, not the traditionally charismatic "Wolf of Wall Street" types.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Empathetic Selling
He created and champions the "Empathy Beats Selling" methodology, focusing on genuine understanding of client challenges over aggressive pitching.
Outbound Strategy
His agency, BizDev Labs, is an outbound BDR agency, and his content frequently emphasizes the power of cold calling to create momentum and build pipeline.
SaaS Go-to-Market
His headline states he has served over 120 SaaS startups on their go-to-market strategies, demonstrating deep expertise in this specific sector.

Media Appearances

JP has no verified media appearances

Work History

7-2024
Chief Revenue Officer (CRO) at BizDev Labs
5-2022
Founder at RevResolve
7-2020 - 5-2022
Digital Accounts Executive (SaaS) at d6
10-2018 - 6-2020
Sales Representative and Account Manager (SaaS) B2B at Placement Partner Recruitment Software (Parallel Software Pty Ltd)

Education

Bachelor's degree from University of the Free State
2009 - 2013
Education details unavailable from Grey College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Salt Lake City Metropolitan Area, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at BizDev Labs
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Insights For Selling To JP

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with JP is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from JP

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will JP move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can JP take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And JP

Personality Compatibility


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