Juan Antonio Cabrera

Examiner
DISC Type : cs

Director Comercial at Nueva Cocina Mediterránea 2002 SL

Greater Murcia Metropolitan Area, Spain

Overview

Juan Antonio Cabrera is a seasoned Commercial Director with over 17 years of experience leading the Horeca department at Nueva Cocina Mediterránea. Armed with an MBA, he excels in strategic negotiation, budget management, and developing commercial plans for major retail and hospitality accounts.

He has been a key figure in the development and promotion of "5ª Gama" (fifth range) food products, a significant innovation for the professional kitchen, for over two decades.

Personality Overview

Tough To Convince

Overcautious

Status Quo Seeker

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Horeca Channel Strategy
He has spent over 17 years leading and developing commercial strategies specifically for the Horeca (Hotels, Restaurants, and Catering) sector.
Food Product Innovation
Actively promotes the development of innovative products, such as the company's "5ª Gama" line and new mayonnaises, designed for professional chefs.
Strategic Account Negotiation
His role centers on strategic negotiation with large accounts in both the Retail and Horeca sectors, managing key client relationships.

Media Appearances

Juan has no verified media appearances

Work History

12-2012
Director Comercial at Nueva Cocina Mediterránea 2002 SL
8-2007 - 12-2012
Gestor Comercial at Nueva Cocina Mediterránea 2002 S.L.
3-2003 - 8-2007
Gestor Comercial at Congelados Rosario S.L.

Education

Master of Business Administration - MBA from UCAM Universidad Católica San Antonio de Murcia

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Murcia Metropolitan Area, Spain Job Level : Mid-senior Designation : Director Comercial at Nueva Cocina Mediterránea 2002 SL
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Insights For Selling To Juan Antonio

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Antonio is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Juan Antonio

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Juan Antonio move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Juan Antonio take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Juan Antonio

Personality Compatibility


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