Juan Carlos Llena

Critic
DISC Type : C

Investment Committee at Family Office (confidential)

Greater Barcelona Metropolitan Area, Spain

Overview

Juan Carlos Llena is the Senior Managing Partner at CORPORATE ADVISORY Partners, specializing in M&A, corporate finance, and strategy for family-owned companies. His extensive C-level background as a former CEO and CFO informs his advisory work on governance and turnarounds. He holds executive education from IESE Business School and The University of Chicago Booth.

He has a strong passion for entrepreneurship, digital transformation, and social impact, complemented by a dedication to continuous learning. This is evidenced by his recent completion of an online masters program in AI in Finance and his return to IESE for an advanced program for board members.

He leverages his deep expertise to advise several family companies as a Non-Executive Director across different industries.

Personality Overview

Precise

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Family Business Governance
Serves on the boards of several family-owned companies, advising them on strategy, governance, transformation, and corporate finance.
M&A Advisory
As Senior Managing Partner of an M&A and corporate finance firm, he has over 10 years of experience executing transactions across various sectors.
AI in Finance
Demonstrates a keen interest in emerging technologies by recently completing an online master's degree in the application of AI in the financial sector.

Media Appearances

Juan has no verified media appearances

Work History

4-2025
Investment Committee at Family Office (confidential)
3-2022
Advisory Board Member at Apalliser, S.L.
6-2020
Board Member at MASCARÓ Pretty Ballerinas
10-2019
Partner & Board Member at GLOBAL EQUITY PARTNERS (Spain)
3-2019 - 3-2020
Advisory Board Member at JANÉ GROUP

Education

2005 - 2005
GSMP from The University of Chicago Booth School of Business
1998 - 1998
General Management Executive Program (PDD) from IESE Business School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Barcelona Metropolitan Area, Spain Job Level : N/A Designation : Investment Committee at Family Office (confidential)
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Insights For Selling To Juan Carlos

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Carlos is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Juan Carlos

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Juan Carlos move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Juan Carlos take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Juan Carlos

Personality Compatibility


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