Juan Carlos Ochoa

Critic
DISC Type : C

Director & Socio at Blacksmith Research

Medellín, Antioquia, Colombia

Overview

Juan Carlos Ochoa is a Director and Partner at Blacksmith Research with over 25 years of experience in digital transformation. He specializes in data analytics and AI to enhance business profitability. Colleagues describe him as a committed leader and manager who cares for client service.

He is passionate about the practical application of data, believing a data-driven culture is a present-day necessity, not a future goal. He has published articles on leveraging cloud services for business transformation.

He recently co-hosted a major event in Mexico City focused on Data Monetization with AI.

Personality Overview

Precise

ROI Driven

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Data-Driven Culture
Strongly advocates that companies must immediately adopt a data-driven mindset for decision-making, viewing it as a current necessity rather than a future trend.
Data Monetization
Focuses on helping clients use analytics and AI to transform their existing data into strategic assets that can generate new and valuable revenue streams.
Retail Analytics
Promotes specific solutions for the retail sector to optimize demand planning, inventory management, and pricing strategies through intelligent data analysis.

Media Appearances

Juan has no verified media appearances

Work History

4-2016
Director & Socio at Blacksmith Research
7-2012 - 3-2016
Director General InterGrupo Mexico at Intergrupo
1-2012 - 6-2012
Lider Regional de Servicios at Intergrupo
9-2009 - 1-2012
Gerente Comercial at Intergrupo

Education

2011 - 2011
Negociación from Universidad EAFIT
1997 - 2000
Administrador de Empresas from Universidad Adventista de Colombia

More Information

Social Presence :

Prographics :

Exp : 16 Location : Medellín, Antioquia, Colombia Job Level : Mid-senior Designation : Director & Socio at Blacksmith Research
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Insights For Selling To Juan Carlos

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Carlos is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Juan Carlos

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Juan Carlos move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Juan Carlos take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Juan Carlos

Personality Compatibility


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