Juan José Rafael Hernández Rivera

Observer
DISC Type : ci

Leader in Strategic Management at PH Adhesivos

León, Guanajuato, Mexico

Overview

Juan José Rafael Hernández Rivera is the CEO of PH Adhesivos, a role he took on after serving as the companys R&D Director. He is a Chemical Engineer from Tecnológico de Monterrey specializing in industrial adhesives for the footwear industry, and is a featured speaker at industry events like Stride USA 2025.

Beyond his technical expertise, he is focused on personal and professional growth, publicly sharing his journey of shifting from an autocratic leadership style to a more conscious, human, and collaborative model. He is also proudly connected to his cultural roots and enjoys celebrating Mexican traditions.

He is the author of the patent-pending PHSystem, a methodology designed to revolutionize continuous bonding processes for footwear manufacturing.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Adhesive Innovation
As a Chemical Engineer and R&D leader, he specializes in formulating industrial adhesives and created the patent-pending PHSystem to optimize bonding processes.
Footwear Manufacturing
His work is heavily focused on the footwear industry, where his PHSystem provides solutions for major brands. He follows companies like Nike and adidas.
Conscious Leadership
He actively reflects on developing emotional awareness and relationship management, sharing his experiences in shifting towards a more collaborative leadership style.

Media Appearances

Juan has no verified media appearances

Work History

6-2024
Leader in Strategic Management at PH Adhesivos
6-2017
R&D Applied to Adhesion and Adhesives at PH Adhesivos
R&D and Purchasing Leader at PHAdhesivos

Education

9-2018 - 10-2018
Diplomado from Tecnológico de Monterrey
Licenciatura from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 8 Location : León, Guanajuato, Mexico Job Level : Middle Designation : Leader in Strategic Management at PH Adhesivos
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During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan José Rafael is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Juan José Rafael

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Juan José Rafael move?

  • They like to analyze well and then make their decisions.
  • Can Juan José Rafael take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Juan José Rafael

Personality Compatibility


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