Juan M. Martinez

Sharpshooter
DISC Type : DC

Account Based Marketing Team Manager - AEC Industry at Autodesk

Houston, Texas, United States

Overview

Juan is a Senior Account-Based Marketing Manager at Autodesk, leading a team focused on the North American AEC industries. With over a decade of experience and an MBA, he specializes in creating impactful marketing programs using AI workflows and a sophisticated martech stack. Colleagues describe him as an excellent, detail-oriented, and respectful manager.

Outside of his core role, Juan is passionate about shaping the future of his field, serving on the Revenue Marketing Alliances Customer Advisory Board. He enjoys mentoring others and has previously taught classes on digital marketing. A post he shared suggests he is also a parent.

He won the 2021 ABM Engineer Award for his thoughtful and scalable use of marketing technology.

Personality Overview

Fast But Analytical

ROI Driven

Precise But Practical

They like to be in a position where they can control the conversation and terms.  They like to act fast and expect others to do the same. They are not focused on building rapport and relationships.

Topics They Care About

AI in ABM
He implements AI workflows for Account Based Marketing in his current role and lists it as a core competency, focusing on driving targeted, account-focused programs.
Revenue Marketing
He recently joined the Revenue Marketing Alliance's Customer Advisory Board to help influence the future of the revenue marketing discipline.
Sales & Marketing Alignment
Passionate about collaborating with sales teams, he previously won an award for Best Sales and Marketing Partnership for a joint lead generation program.

Media Appearances

Juan has no verified media appearances

Work History

3-2022
Account Based Marketing Team Manager - AEC Industry at Autodesk
4-2021 - 3-2022
Account Based Marketing Manager, Transportation, Government and Large Utilities at Autodesk
10-2019 - 4-2021
Global Account Manager, Digital Marketing at Autodesk
2-2014 - 6-2014
Global Accounts Director at Nettingsolutions
8-2006 - 1-2014
Account Manager at Nettingsolutions

Education

2008 - 2010
MBA from University of Florida - Warrington College of Business
2011 - 2012
Award of achievement in web analytics from The University of British Columbia

More Information

Social Presence :

Prographics :

Exp : 17 Location : Houston, Texas, United States Job Level : Middle Designation : Account Based Marketing Team Manager - AEC Industry at Autodesk
URL has been copied!

Insights For Selling To Juan M.

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan M. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Juan M.

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Juan M. move?

  • They can take decisions very fast if you manage to convince them.
  • Can Juan M. take some risk or not?

  • The risks don’t matter much to them.

You And Juan M.

Personality Compatibility


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