Juan Manuel Martinez

Critic
DISC Type : C

Miembro Junta Dirección general ANDI at ANDI - Asociación Nacional de Empresarios de Colombia

Bogotá D.C. Metropolitan Area, Colombia

Overview

Juan Manuel is a transformational leader with over 25 years of experience in the wheat and baking industry. As Gerente of Organización MAS and President of FEDEMOL, he drives industry innovation and growth. People describe him as innovative, enthusiastic, and committed. He holds an Executive MBA from INALDE Business School.

A self-described "Nerdy Baker, " Juan Manuels passion for ancestral baking techniques led him to found Artesa Panadería. He is dedicated to blending tradition with modern technology to preserve the natural integrity of ingredients and advance the art of bread-making throughout Latin America.

He is the author of the Gourmand Cook Book Award-winning professional baking book, "Pan, Sabor y Tradicion, " and has taught baking masterclasses internationally.

Personality Overview

Objective Thinker

Precise

ROI Driven

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Future of Baking
As a key speaker at ALIM 2025, he shared his vision for an industry that unites quality, safety, and purpose-driven efficiency to shape its future.
Artisanal Bread
He founded Artesa Panadería and authored an award-winning book on the subject, establishing himself as a global authority on artisanal techniques and scaling production.
Food Safety Standards
He proudly highlights his company, Organización MAS, being the only mill in Colombia with the BRC Global Standard for Food Safety certification, showing his commitment to excellence.

Media Appearances

Juan has no verified media appearances

Work History

10-2025
Miembro Junta Dirección general ANDI at ANDI - Asociación Nacional de Empresarios de Colombia
1-2013
Gerente at Artesa Panadería
7-2020
Presidente Junta Directiva at FEDEMOL (Federacion Nacional de Molineros)
6-1999
Gerente at Organización MAS S.A.S
9-2021 - 9-2022
Miembro Junta Dirección general ANDI at ANDI - Asociación Nacional de Empresarios de Colombia

Education

4-2019 - 4-2021
Executive MBA from INALDE Business School
2011 - 2012
Especialización en Mercadeo Estratégico from CESA

More Information

Social Presence :

Prographics :

Exp : 23 Location : Bogotá D.C. Metropolitan Area, Colombia Job Level : N/A Designation : Miembro Junta Dirección general ANDI at ANDI - Asociación Nacional de Empresarios de Colombia
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Insights For Selling To Juan Manuel

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Manuel is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Juan Manuel

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Juan Manuel move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Juan Manuel take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Juan Manuel

Personality Compatibility


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