Juan Martínez Ramírez

Critic
DISC Type : C

Director financiero at PETROPRIX

Granada, Andalusia, Spain

Overview

Juan is a Finance Director at PETROPRIX with over 20 years of experience across the banking and energy sectors. He specializes in financial planning and reporting, currently leading financial digitalization with AI and automation. He is a graduate of the Universidad de Granada.

He is keenly interested in technologys application in finance, as shown by his advanced skills in Power BI and his certification in R programming for data science. He follows developments from major tech companies like Microsoft.

He is actively using AI agents to reduce financial closing times and improve internal controls in his current role.

Personality Overview

Critic

Information Seeker

Objective Thinker

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Financial Automation
Leads financial digitalization at PETROPRIX, using AI and automation to shorten closing cycles and improve internal controls.
Data-Driven Finance
An advanced user of Power BI and Excel, he focuses on leveraging data to provide clear business visibility and drive efficiency.
Energy Sector Finance
As the CFO of PETROPRIX, he has deep expertise in the financial dynamics and strategic planning within the energy industry.

Media Appearances

Juan has no verified media appearances

Work History

7-2019
Director financiero at PETROPRIX
10-2018 - 6-2019
Consultor de servicios financieros at BTupra Analistas Financieros
3-2011 - 4-2018
Diector de Administración de Tesoreria at Banco Mare Nostrum, S.A.
3-1996 - 3-2011
Administracion de Tesoreria y Valores at Caja Granada

Education

Diplomatura y Licenciatura from Universidad de Granada

More Information

Social Presence :

Prographics :

Exp : 29 Location : Granada, Andalusia, Spain Job Level : Mid-senior Designation : Director financiero at PETROPRIX
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Insights For Selling To Juan

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Juan

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Juan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Juan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Juan

Personality Compatibility


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