Juan Pablo Garcia

Sharpshooter
DISC Type : DC

Head of Customer Experience (CX) | Tuiio - Inclusión financiera at Santander

Mexico City, Mexico

Overview

Juan Pablo Garcia is a seasoned executive with over 15 years of experience in banking and fintech, currently leading Santanders digital credit division, Paga Después. He specializes in developing innovative digital products and is often described by colleagues as inspiring, methodical, and a passionate leader.

He is dedicated to continuous professional development, frequently completing certifications in areas like Digital Product Management and Creating a Product-Centric Organization. This commitment to learning underscores his drive for excellence in his field.

Unique fact: He once led a project that successfully reduced B2B product acquisition time by an impressive 90% through a fully digitized onboarding process.

Personality Overview

Thorough Evaluator

Precise But Practical

Fast But Analytical

More than the product, they care about the impact of the product.  They respond better to strong and respectful interactions. They like to move fast and expect the same from others.

Topics They Care About

Digital Credit Solutions
As Executive Director of Santander's 'Paga Después', his primary focus is on the origination, placement, and recovery of digital credit products for businesses.
Customer Experience (CX)
He has a dedicated background in CX, having served as Head of Customer Experience at Tuiio, where he defined the end-to-end customer model.
High-Performance Teams
A core theme in his profile is his passion for leading and developing multidisciplinary teams to achieve strategic business goals.

Media Appearances

Juan has no verified media appearances

Work History

11-2025
Head of Customer Experience (CX) | Tuiio - Inclusión financiera at Santander
5-2024 - 11-2025
Director Ejecutivo | Paga Después - Fintech at Santander
11-2021 - 11-2023
Head B2B Products at Digital@FEMSA
3-2020 - 11-2021
Group Product Manager at Clip
3-2017 - 3-2020
Head of Digital Transformation & Innovation at Up Sí Vale

Education

2002 - 2006
Ingeniería Industrial from Universidad Iberoamericana, Ciudad de México
2002 - 2006
Licentiate degree from Universidad Panamericana

More Information

Social Presence :

Prographics :

Exp : 17 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Head of Customer Experience (CX) | Tuiio - Inclusión financiera at Santander
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Insights For Selling To Juan Pablo

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Pablo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Juan Pablo

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Juan Pablo move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Juan Pablo take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Juan Pablo

Personality Compatibility


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