Juan Pablo Garcia in

Juan Pablo Garcia

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Head of Customer Experience (CX) | Tuiio - Inclusión financiera at Santander
📍 Mexico City, Mexico

Juan Pablo Garcia is a seasoned executive with over 15 years of experience in banking and fintech, currently leading Santanders digital credit division, Paga Después. He specializes in developing innovative digital products and is often described by colleagues as inspiring, methodical, and a passionate leader.

He is dedicated to continuous professional development, frequently completing certifications in areas like Digital Product Management and Creating a Product-Centric Organization. This commitment to learning underscores his drive for excellence in his field.

Unique fact: He once led a project that successfully reduced B2B product acquisition time by an impressive 90% through a fully digitized onboarding process.

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Experience
17 Years
Current Role
Head of Customer Experience (CX) | Tuiio - Inclusión financiera
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

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Priorities

Topics Juan cares about

Digital Credit Solutions
As Executive Director of Santander's 'Paga Después', his primary focus is on the origination, placement, and recovery of digital credit products for businesses.
Customer Experience (CX)
He has a dedicated background in CX, having served as Head of Customer Experience at Tuiio, where he defined the end-to-end customer model.
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Career

Work history

11-2025
Head of Customer Experience (CX) | Tuiio - Inclusión financiera
Santander
5-2024 - 11-2025
Director Ejecutivo | Paga Después - Fintech
Santander
11-2021 - 11-2023
Head B2B Products
Digital@FEMSA
3-2020 - 11-2021
Group Product Manager
Clip
3-2017 - 3-2020
Head of Digital Transformation & Innovation
Up Sí Vale
In the press

Media appearances

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Education
2002 - 2006
Ingeniería Industrial
Universidad Iberoamericana, Ciudad de México
2002 - 2006
Licentiate degree
Universidad Panamericana
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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