Juan Pablo Merino

Questioner
DISC Type : c

CEO & Founder at Rexlabs.cl

Chile

Overview

Juan Pablo is a Chilean entrepreneur with over 18 years of experience driving transformation in construction, mining, and real estate. He is the founder of REX Labs, which integrates AI into heavy industries, and the Managing Director of Cimaq, a leader in large-scale civil works.

He is deeply invested in fostering the next generation of innovators through mentorship roles at multiple accelerators, including IncubaUdeC, startuplab. 01, and the Founder Institute. He actively supports and celebrates the success of emerging deeptech startups in Chiles growing ecosystem.

Unique fact: As the head of Cimaq, he has delivered pioneering robotic demolition projects.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

AI in Industry
His company, REX Labs, is explicitly focused on building AI-driven solutions for the mining, construction, and PropTech industries in Latin America.
Startup Mentorship
Serves as a mentor for multiple organizations including the Founder Institute and startuplab. 01, and actively posts about the success of startups he has advised.
Digital Transformation
Focuses on turning industrial complexity into scalable systems that are faster, safer, and smarter, leveraging technology to create measurable impact.

Media Appearances

Juan has no verified media appearances

Work History

3-2025
CEO & Founder at Rexlabs.cl
1-2012
CEO at Cimaq
7-2025
Mentor at IncubaUdeC
12-2025
Mentor at startuplab.01
12-2025
Mentor at Founder Institute

Education

Juan has no verified education history

More Information

Social Presence :

Prographics :

Exp : 14 Location : Chile Job Level : Leadership Designation : CEO & Founder at Rexlabs.cl
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Insights For Selling To Juan Pablo

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Pablo is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Juan Pablo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Juan Pablo move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Juan Pablo take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Juan Pablo

Personality Compatibility


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