Juan Sebastian Monroy Chacon

Doer
DISC Type : sd

Especialista en Marketing Digital at Banco de Occidente

Bogota, D.C., Capital District, Colombia

Overview

Juan Sebastian es un especialista en marketing digital con más de una década de experiencia en el sector financiero, enfocado en estrategias de medios propios y automatización. Graduado de la Universidad Central (CO), lidera campañas para optimizar el ciclo de vida del cliente, la conversión y la rentabilidad en el Banco de Occidente.

Aunque su perfil se centra en lo profesional, su interés en empresas como Natura sugiere una posible afinidad por marcas con un fuerte propósito social y de sostenibilidad. Se dedica a conectar el marketing, la tecnología y los resultados de negocio de manera efectiva y medible.

Hecho único: Consolidó Oracle Responsys como la principal herramienta de envíos electrónicos transaccionales y de performance en el Banco de Occidente, mejorando la eficiencia operativa.

Personality Overview

Results Focused

Risk-Accepting

Deliberate Doer

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Marketing Automation
Su perfil destaca su experiencia en la automatización para mejorar el ciclo de vida del cliente y la rentabilidad de las campañas, con dominio de herramientas como Oracle Responsys.
Owned Media Strategy
Lidera estrategias basadas en medios propios como email, SMS, app y web para impulsar el desempeño comercial de productos financieros.
Marketing en Finanzas
Posee más de 10 años de experiencia específica en el sector financiero, aplicando estrategias digitales para impulsar productos y optimizar canales.

Media Appearances

Juan has no verified media appearances

Work History

9-2021
Especialista en Marketing Digital at Banco de Occidente
1-2018 - 9-2021
Analista Profesional Promoción y Uso de Canales at Banco de Occidente
9-2015 - 12-2017
Analista Migración de transacciones at Banco de Occidente

Education

9-2021 - 12-2021
Diplomado from Universidad Central (CO)
6-2010 - 2-2016
Comunicador Social y Periodista from Universidad Central (CO)

More Information

Social Presence :

Prographics :

Exp : 10 Location : Bogota, D.C., Capital District, Colombia Job Level : N/A Designation : Especialista en Marketing Digital at Banco de Occidente
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Insights For Selling To Juan Sebastian

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Sebastian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Juan Sebastian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Juan Sebastian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Juan Sebastian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Juan Sebastian

Personality Compatibility


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