Judith C.L. M.

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DISC Type : cd

Growth Marketing Analyst III - Demand Generation at Meta

Greater Chicago Area, United States

Overview

Judith is a growth-minded CRM strategist with over 10 years of experience leading omni-channel marketing programs. A Salesforce Certified Tech Leader and MBA candidate from Roosevelt University, she specializes in lifecycle journeys and marketing automation, having supported global campaigns at Meta and led strategy at The Chicago Sun-Times.

Outside of her corporate roles, Judith is passionate about supporting mission-driven organizations through her consulting work. She is a proud alumna of Fisk University and actively shares her support for the legacy and cultural importance of HBCUs.

She founded a strategic consultancy that has advised major brands including Uber, Victoria’s Secret, and the United Negro College Fund.

Personality Overview

Judgemental

ROI Conscious

Upfront

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

CRM & Data Strategy
Specializes in making CRM data usable and profitable, particularly in environments where systems are messy, teams are siloed, or data is fragmented.
Lifecycle Marketing
Expert in developing and managing omni-channel lifecycle journeys and marketing automation, with senior roles focused on this at multiple organizations.
MarTech Evolution
Has been building in the MarTech space since its inception, believing that leaders must master every tool and device in the digital landscape.

Media Appearances

Judith has no verified media appearances

Work History

6-2024
Growth Marketing Analyst III - Demand Generation at Meta
5-2020
Founder at Composed Consulting
11-2022 - 7-2024
Senior Marketing Automation Manager -Membership & Lifecycle Marketing at Chicago Sun-Times
12-2021 - 11-2022
Senior Marketing Automation Manager - Lifecyle Marketing at ISACA
7-2020 - 11-2021
Creative Director- Retail & Product Marketing at Rogers Enterprises Inc. (Rogers & Hollands | Ashcroft & Oak)

Education

Master's of Science from Roosevelt University
Bachelor's of Arts from Fisk University

More Information

Social Presence :

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Exp : 5 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Growth Marketing Analyst III - Demand Generation at Meta
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Insights For Selling To Judith C.L.

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Judith C.L. is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Judith C.L.

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Judith C.L. move?

  • Their decision making speed is somewhere in the middle.
  • Can Judith C.L. take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Judith C.L.

Personality Compatibility


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