Judy Swafford

Trailblazer
DISC Type : ID

Director of Marketing at Honor Credit Union

Kalamazoo, Michigan, United States

Overview

Judy has no verified overview

Personality Overview

Persuasive

Charismatic

Assertive

They prefer to ensure that they are in control of the situation.  They are charming and can persuade others to support their decisions. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Judy has no verified topics they care about

Media Appearances

Judy has no verified media appearances

Work History

3-2024
Director of Marketing at Honor Credit Union
7-2019 - 3-2024
Director of Marketing at Arbor Financial Credit Union
1-2017 - 7-2019
Community Relations Manager at Arbor Financial Credit Union
11-2013 - 1-2017
Supervisor, Marketing & Communication at Arbor Financial Credit Union
1-2012 - 11-2013
Digital Marketing Consultant at Mlive Media Group

Education

BBA from Western Michigan University - Haworth College of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : Kalamazoo, Michigan, United States Job Level : Mid-senior Designation : Director of Marketing at Honor Credit Union
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Insights For Selling To Judy

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Help them visualize the impact of their decision
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Judy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Judy

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Judy move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Judy take some risk or not?

  • If necessary, they will be ready to take risks.

You And Judy

Personality Compatibility


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