Julián Rodales Ochoa

Inquirer
DISC Type : cd

Event Strategist Manager at Capital One

Ciudad de México, México, Mexico

Overview

Julián is an Event Strategist Manager at Capital One with a background in B2B and B2C marketing for transnational companies like Trax Retail and Procter & Gamble. He is a goal-oriented professional with strong analytical capabilities, skilled in demand generation and brand management. He studied Industrial Engineering at Universidad Anáhuac.

He appears passionate about creating engaging and energetic community experiences that blend professional networking with wellness. He actively promotes events that encourage participation in activities like cycling, connecting tech communities in a dynamic and healthy setting.

He organized a cycling event for Mexico Tech Week headlined by Olympic medalist Belém Guerrero.

Personality Overview

Demanding

Judgemental

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

B2B Event Strategy
As an Event Strategist Manager, he contributes to the planning and execution of B2B events like trade shows, conferences, and webinars to meet strategic goals.
AI & Tech Innovation
He shares company content about enterprise AI, machine learning, and using high-quality data to fuel technological innovation at Capital One.
Data-Driven Marketing
His experience includes leading market and brand data analysis to evaluate strategy, identify opportunities, and enhance demand generation effectiveness.

Media Appearances

Julián has no verified media appearances

Work History

11-2024
Event Strategist Manager at Capital One
1-2024 - 11-2024
Junior Associate, B2B Event Marketing at Trax Retail
7-2021 - 12-2023
Demand Generation Specialist at Trax Retail
2-2019 - 7-2021
Brand Manager at 4E GLOBAL
2-2018 - 12-2018
Brand Management Scholar at Procter & Gamble

Education

2014 - 2018
Ingeniería Industrial para la Dirección from Universidad Anáhuac
2017 - 2017
Industrial Engineer from University of Regina

More Information

Social Presence :

Prographics :

Exp : 7 Location : Ciudad de México, México, Mexico Job Level : Middle Designation : Event Strategist Manager at Capital One
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Insights For Selling To Julián

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julián is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Julián

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Julián move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Julián take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Julián

Personality Compatibility


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