Julia Binder (Shaw) in

Julia Binder (Shaw)

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Senior Director, Customer Experience at Toast
📍 Greater Boston, United States

Julia is an empathetic and analytical leader specializing in Customer Experience (CX), Consumer Insights, and Service Design. With a background from Wellesley College and extensive experience at Toast and Nike, she excels at building impactful CX capabilities. Colleagues describe her as intuitive, creative, and a strong team player.

Her academic background in Anthropology and Sociology suggests a deep interest in understanding human behavior and societal structures. She is passionate about mentorship and publicly celebrates the leadership qualities of her colleagues and mentors, sharing their insights with her network.

She was a featured speaker on a panel at Forresters CX North America conference, discussing personalized customer experiences.

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Experience
14 Years
Current Role
Senior Director, Customer Experience
Job Level
Senior
Location
Greater Boston, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Julia cares about

Personalized CX
As a speaker at Forrester's CX conference, she discussed designing personalized experiences that truly resonate with consumers and feel valuable to them.
Voice of Customer (VoC)
She actively builds teams that investigate qualitative and quantitative data to derive insights from VoC reporting, helping to guide business investments.
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Career

Work history

11-2025
Senior Director, Customer Experience
Toast
1-2023 - 11-2025
Senior Director, CX Strategy & Analytics
Toast
6-2022 - 1-2023
Senior Director, Customer Insights
Toast
11-2020 - 6-2022
Senior Director, Service & Experience Design
Nike
4-2020 - 11-2020
Senior Director, Strategy & Operations
Nike
In the press

Media appearances

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Education
B.A
Wellesley College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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