Julia F. in

Julia F.

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Account Executive - Mulesoft - Financial Services at Salesforce
📍 Canada

Julia is an Account Executive at Salesforces Mulesoft, advising financial firms on data integration and workflow automation. With 15 years of banking experience at RBC and an MBA from McMaster University, she specializes in driving transformation and unlocking real-time data to accelerate innovation for her clients.

Deeply passionate about personal and professional growth, Julia co-founded an AI-powered startup dedicated to upskilling job seekers. She is driven by helping individuals develop their careers and find meaningful work, reflecting a strong interest in mentorship and talent development beyond her primary role.

While at RBC, she co-founded Prepped, a revenue-generating startup that received financial backing from the bank.

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Experience
12 Years
Current Role
Account Executive - Mulesoft - Financial Services
Job Level
Middle
Location
Canada
Personality Overview

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Priorities

Topics Julia cares about

Agentic AI
Champions deploying Agentic AI for high-value business outcomes, emphasizing immediate data access over data centralization as a key design principle for success.
Financial Workflows
Focuses on automating manual, error-prone efforts within the lending experience to reduce risk, streamline operations, and enhance the end-client experience.
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Career

Work history

6-2025
Account Executive - Mulesoft - Financial Services
Salesforce
10-2022 - 6-2025
Director, Product (Banking Transformation)
RBC
11-2020 - 10-2022
Director, Technology Strategy (Employee Experience)
RBC
1-2018 - 12-2020
Co-Founder - Prepped | Director, Product Strategy
RBCx
7-2016 - 12-2017
Enterprise Accelerated Leadership Program
RBC
In the press

Media appearances

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Education
Master of Business Administration (M.B.A.)
McMaster University
Bachelor of Management and Organizational Studies
Western University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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