Julia Sorensen

Examiner
DISC Type : cs

Vice President, Marketing - Market Research and Consumer Insights at Mass General Brigham

Somerville, Massachusetts, United States

Overview

Julia has no verified overview

Personality Overview

Overcautious

Tough To Convince

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Julia has no verified topics they care about

Media Appearances

Julia has no verified media appearances

Work History

10-2020
Vice President, Marketing - Market Research and Consumer Insights at Mass General Brigham
2-2015 - 10-2020
Cooley Dickinson Hospital Chief Marketing and Communications Officer at Mass General Brigham
12-2013 - 1-2015
Vice President of Development, Marketing and Communications at Center for Human Development (CHD)
5-2013 - 12-2013
Director of Development, Marketing and Communications at Center for Human Development (CHD)
11-2011 - 3-2013
Senior Director of Marketing, Communications and Strategic Planning at The Brattleboro Retreat

Education

MBA from Isenberg School of Management, UMass Amherst
MSW from Smith College

More Information

Social Presence :

Prographics :

Exp : 25 Location : Somerville, Massachusetts, United States Job Level : Senior Designation : Vice President, Marketing - Market Research and Consumer Insights at Mass General Brigham
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Insights For Selling To Julia

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julia is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Julia

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Julia move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Julia take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Julia

Personality Compatibility


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