Julia Straschil

Commander
DISC Type : D

CMO / SVP Playmobil Global Marketing, Product Development & Sustainability at Playmobil Swiss GmbH at HORST BRANDSTÄTTER GROUP

Zurich, Zurich, Switzerland

Overview

Julia Straschil is the Global CMO and SVP at Playmobil, leading the brands global transformation. With over 20 years of experience in FMCG at companies like PepsiCo and Capri-Sun, she specializes in growth strategy, innovation, and organizational change. She holds an advanced leadership certificate from IMD.

An article reveals that early in her career, Julia worked as a sports and childrens entertainer in Southern Europe during her semester breaks. She notes her entry as a marketing intern at Kelloggs was a pivotal "Aha-moment" that solidified her passion for the creative and colorful aspects of marketing.

She is spearheading Playmobils significant brand evolution, including a global partnership with Mattel to bring Monster High into the Playmobil universe.

Personality Overview

Candid & Clear

Very Quick

Strong-Willed

They respond better to strong and respectful interactions.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Brand Transformation
Her career is defined by leading business and brand turnarounds at major global brands like Playmobil and Capri-Sun, focusing on modernization and growth.
Marketing Innovation
She champions creative marketing, such as Playmobil's partnership with "The Masked Singer" and developing digital content designed to be highly engaging and stop users from scrolling.
Strategic Partnerships
A key part of her strategy involves impactful collaborations, highlighted by the recent global partnership between Playmobil and Mattel's Monster High brand.

Media Appearances

Julia has no verified media appearances

Work History

1-2024
CMO / SVP Playmobil Global Marketing, Product Development & Sustainability at Playmobil Swiss GmbH at HORST BRANDSTÄTTER GROUP
4-2023 - 12-2023
Senior Director Global Marketing & Sustainability at Capri Sun Group
1-2017 - 3-2023
Global Brand Director, Sustainability and E-com lead Capri-Sun AG at Capri Sun Group
8-2016 - 1-2017
Head Marketing Retail, Member of the Management Team Hero Switzerland at Hero Group
1-2015 - 8-2016
Director International Marketing Baby and Toddler Food Categories at Hero Group

Education

10-2023 - 12-2023
Accredited Mediator Certificate UK and EU from London school of mediation
11-2022 - 11-2022
Advanced High Performance Leadership from IMD

More Information

Social Presence :

Prographics :

Exp : 16 Location : Zurich, Zurich, Switzerland Job Level : Leadership Designation : CMO / SVP Playmobil Global Marketing, Product Development & Sustainability at Playmobil Swiss GmbH at HORST BRANDSTÄTTER GROUP
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Insights For Selling To Julia

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Julia

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Julia move?

  • They can take decisions very fast if you manage to convince them.
  • Can Julia take some risk or not?

  • The risks don’t matter much to them.

You And Julia

Personality Compatibility


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