Julia Straschil in

Julia Straschil

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CMO / SVP Playmobil Global Marketing, Product Development & Sustainability at Playmobil Swiss GmbH at HORST BRANDSTÄTTER GROUP
📍 Zurich, Zurich, Switzerland

Julia Straschil is the Global CMO and SVP at Playmobil, leading the brands global transformation. With over 20 years of experience in FMCG at companies like PepsiCo and Capri-Sun, she specializes in growth strategy, innovation, and organizational change. She holds an advanced leadership certificate from IMD.

An article reveals that early in her career, Julia worked as a sports and childrens entertainer in Southern Europe during her semester breaks. She notes her entry as a marketing intern at Kelloggs was a pivotal "Aha-moment" that solidified her passion for the creative and colorful aspects of marketing.

She is spearheading Playmobils significant brand evolution, including a global partnership with Mattel to bring Monster High into the Playmobil universe.

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Experience
16 Years
Current Role
CMO / SVP Playmobil Global Marketing, Product Development & Sustainability at Playmobil Swiss GmbH
Job Level
Leadership
Location
Zurich, Zurich, Switzerland
Personality Overview

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Priorities

Topics Julia cares about

Brand Transformation
Her career is defined by leading business and brand turnarounds at major global brands like Playmobil and Capri-Sun, focusing on modernization and growth.
Marketing Innovation
She champions creative marketing, such as Playmobil's partnership with "The Masked Singer" and developing digital content designed to be highly engaging and stop users from scrolling.
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Career

Work history

1-2024
CMO / SVP Playmobil Global Marketing, Product Development & Sustainability at Playmobil Swiss GmbH
HORST BRANDSTÄTTER GROUP
4-2023 - 12-2023
Senior Director Global Marketing & Sustainability
Capri Sun Group
1-2017 - 3-2023
Global Brand Director, Sustainability and E-com lead Capri-Sun AG
Capri Sun Group
8-2016 - 1-2017
Head Marketing Retail, Member of the Management Team Hero Switzerland
Hero Group
1-2015 - 8-2016
Director International Marketing Baby and Toddler Food Categories
Hero Group
In the press

Media appearances

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Education
10-2023 - 12-2023
Accredited Mediator Certificate UK and EU
London school of mediation
11-2022 - 11-2022
Advanced High Performance Leadership
IMD
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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