Julia Underwood ACIM

Evaluator
DISC Type : csd

Chief Executive Officer at CSRchain

St Neots, England, United Kingdom

Overview

Julia Underwood is a multifaceted professional serving as the CMO and General Manager at the TAFU nature conservation organization. Concurrently, she is an HR Manager at a web3 company and the Inclusion Officer for a branch of BCS, The Chartered Institute for IT, championing sustainability, diversity, and technology.

As a mother of four, Julia recently returned to university studies after 33 years, pursuing a degree alongside her daughter. This reflects her passion for lifelong learning and family collaboration. She and her daughter jointly won the "Go Green Award 2024" for their community impact.

Unique fact: Julia attends the University of Bedfordshire with her daughter, Nika, in a dynamic mother-daughter academic and community-action partnership.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Nature Conservation
Serves as the Chief Marketing Officer and General Manager for TAFU, a nature conservation organization she helps run with her daughter.
Diversity in Tech
Acts as the Inclusion Officer for the Beds, Bucks and Northants branch of BCS, The Chartered Institute for IT, promoting equity and diversity.
Web3 Operations
Works as an HR Manager for a web3 technology company, indicating involvement in the operational side of the decentralized technology space.

Media Appearances

Julia has no verified media appearances

Work History

10-2025
Chief Executive Officer at CSRchain
9-2024
CEO | Tutor | Mentor | Coordinator at Aurum Collegium Fidelium Mentoria - Education & Mentoring
12-2020
Co-Chair | CMO at TAFU - Nature Conservation Organisation
6-2020
Private Tutor at Private
12-2023
Inclusion Officer at BCS, The Chartered Institute for IT

Education

8-2023 - 7-2026
BSc (Hons) Business Management with Law from University of Bedfordshire
9-2010 - 4-2013
BA Psychology and German from University College Cork

More Information

Social Presence :

Prographics :

Exp : 5 Location : St Neots, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at CSRchain
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Insights For Selling To Julia

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Julia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Julia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Julia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Julia

Personality Compatibility


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