Julian Firth

Energizer
DISC Type : I

Director of Product Technology at Sawgrass

Greater Sheffield Area, United Kingdom

Overview

Julian is a strategic product and technology leader with over 20 years of experience, currently serving as Director of Product Technology at Sawgrass. He specializes in e-commerce growth, systems integration, and product compliance. He holds a Masters degree from Wrexham University.

He has a track record of launching marketplace channels like Amazon and Walmart and managing R&D with Asia-based partners.

Personality Overview

Full Of Energy

Believer

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

E-commerce Growth
Leads eCommerce growth initiatives and has hands-on experience launching and optimizing major marketplace channels, including Amazon and Walmart.
Product Compliance
Focuses on embedding privacy and legal compliance directly into scalable software products, a key part of his leadership role.
Systems Integration
Specializes in aligning platforms like Shopify and ERP with tax and marketplace systems to create seamless digital ecosystems.

Media Appearances

Julian has no verified media appearances

Work History

8-2019
Director of Product Technology at Sawgrass
1-2018
Director of Global Technical Support at Sawgrass Technologies
1-2017
Technical Manager at Sawgrass Technologies
6-2013 - 12-2016
IT Manager at Sawgrass
6-2005 - 6-2013
Technical Support & IT Manager at Sawgrass

Education

1-2020 - 1-2023
Master's degree from Wrexham University
1-2020 - 1-2021
Executive Leadership from Public Speaking Academy

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Sheffield Area, United Kingdom Job Level : Mid-senior Designation : Director of Product Technology at Sawgrass
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Insights For Selling To Julian

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julian is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Julian

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Julian move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Julian take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Julian

Personality Compatibility


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