Julian Sinisterra Reyes

Inspirer
DISC Type : id

VP Mercadeo Personas at Banco de Occidente

Colombia

Overview

Julian is the Vice President of Retail Banking at Banco de Occidente, focused on developing strategic plans for individual customers. His career includes roles as VP of Credit Cards at Banco de Bogotá and commercial leadership positions at Copa Airlines and Samsung Electronics. He is a graduate of Universidad ICESI.

His diverse leadership experience extends beyond banking, including roles as a commercial and marketing Vice President for both Copa Airlines and Samsung Electronics Colombia.

Personality Overview

Confident & Optimistic

Decisive

Generous

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Retail Banking Strategy
As VP of Retail Banking, he is responsible for defining strategic plans for profitable, long-term relationships with individual customers.
Credit Card Products
He has direct experience leading this sector as the former Vice President of Credit Cards for Banco de Bogotá.
Commercial Leadership
His career includes multiple commercial and marketing vice president roles across the airline, electronics, and financial industries.

Media Appearances

Julian has no verified media appearances

Work History

1-2020
VP Mercadeo Personas at Banco de Occidente
2-2012 - 12-2019
VP Tarjetas de Credito at Banco de Bogotá

Education

Julian has no verified education history

More Information

Social Presence :

Prographics :

Exp : 13 Location : Colombia Job Level : Senior Designation : VP Mercadeo Personas at Banco de Occidente
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Insights For Selling To Julian

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julian is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Julian

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Julian move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Julian take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Julian

Personality Compatibility


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