Juliana C. Grunwald is the Customer Experience Executive Manager for South America at Volkswagen do Brasil, where she leads customer-centric strategy and cultural transformation. With over 15 years of experience at companies like BASF and 99, she is a recognized leader in CX. Colleagues describe her as engaged, committed, and a natural leader.
She is passionate about transforming culture into action and sharing her expertise with the broader professional community. Juliana actively contributes to her field as a board member of the Customer Experience Professionals Association (CXPA) and as a speaker at major industry events.
Unique fact: Juliana is the co-author of two books on Customer Experience, titled "Experiência de Clientes – na teoria e muita prática", and was recently recognized as one of the Best CX Professionals of the Year.
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