Juliana C. Grunwald in

Juliana C. Grunwald

Login to view DISC.
HBR Advisory Council at Harvard Business Review
📍 São Paulo, São Paulo, Brazil

Juliana C. Grunwald is the Customer Experience Executive Manager for South America at Volkswagen do Brasil, where she leads customer-centric strategy and cultural transformation. With over 15 years of experience at companies like BASF and 99, she is a recognized leader in CX. Colleagues describe her as engaged, committed, and a natural leader.

She is passionate about transforming culture into action and sharing her expertise with the broader professional community. Juliana actively contributes to her field as a board member of the Customer Experience Professionals Association (CXPA) and as a speaker at major industry events.

Unique fact: Juliana is the co-author of two books on Customer Experience, titled "Experiência de Clientes – na teoria e muita prática", and was recently recognized as one of the Best CX Professionals of the Year.

Read the full overview →
Experience
15 Years
Current Role
HBR Advisory Council
Job Level
Middle
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Juliana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Juliana cares about

Customer Experience Strategy
Her entire career is dedicated to designing and implementing CX strategies for major companies like Volkswagen and BASF, demonstrating deep expertise.
Cultural Transformation
A core part of her role at Volkswagen and a stated passion is driving cultural shifts to place the customer at the center of the organization.
+4 more topics Login to view topics
Career

Work history

8-2024
HBR Advisory Council
Harvard Business Review
10-2022
Customer Experience Executive Manager
Volkswagen do Brasil
2-2022 - 3-2024
Board Member - Brazil
Customer Experience Professionals Association (CXPA)
2-2020 - 10-2022
Customer Experience Manager for LATAM
BASF
9-2018 - 2-2020
Head of CRM
99
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2019
Leadership Development
Fundação Dom Cabral
2013 - 2014
Graduate
FAE Centro Universitário
2007 - 2010
Bachelor
Universidade da Região de Joinville
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Harvard Business Review Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Juliana. Free, 10 seconds.