Juliana De Angulo

Researcher
DISC Type : Cs

VP of E-Commerce & Digital at BAJÍO Sunglasses

Miami, Florida, United States

Overview

Juliana De Angulo is an experienced VP of E-commerce and Digital Marketing with a record of scaling brands in apparel, health, and home goods. Colleagues describe her as proactive, professional, and effective. She holds a B. S. from Florida International University and an Integrated Marketing certificate from Cornell.

Outside of her direct professional responsibilities, Juliana is passionate about continuous learning and professional development within the digital marketing space. She is also fluent in both English and Spanish, enabling her to connect with a broader range of teams and customers.

She is a featured speaker at the eTail Palm Springs 2025 conference, a premier event for retail and e-commerce leaders.

Personality Overview

Soft Communicator

Detail Oriented

Cost Conscious

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

E-commerce Growth
Her career is focused on scaling brands by boosting traffic, increasing conversion rates, and improving customer retention through measurable strategies.
People-First Leadership
She emphasizes a hands-on, people-first leadership approach, focused on building and empowering high-performing teams to achieve business goals.
Digital Marketing Strategy
Specializes in building and executing comprehensive digital strategies, including PPC, affiliate marketing, email, and social media to drive growth.

Media Appearances

Turning Brand Values Into Growth Strategy with Julie De Angulo (Bajío Sunglasses). Featured in Honest eCommerce Podcast

See Now

Work History

3-2023
VP of E-Commerce & Digital at BAJÍO Sunglasses
5-2022 - 11-2022
DTC – Director of Conversion & Retention for Zesty Paws / Swisse / Biostime & Solid Gold at H&H Group
8-2020 - 6-2022
Director of eCommerce & Digital Marketing at Nearly Natural
5-2013 - 8-2020
Digital Marketing Strategist at Get Digital Group
12-2010 - 4-2013
E-Commerce Marketing Manager at Perry Ellis International

Education

2020 - 2020
Integrated Marketing 360 Certificate from Cornell from Cornell University Graduate School
Bachelor of Science in Mass Communications from Florida International University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Miami, Florida, United States Job Level : Senior Designation : VP of E-Commerce & Digital at BAJÍO Sunglasses
URL has been copied!

Insights For Selling To Juliana

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juliana is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Juliana

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Juliana move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Juliana take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Juliana

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.