Juliana De Angulo in

Juliana De Angulo

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VP of E-Commerce & Digital at BAJÍO Sunglasses
📍 Miami, Florida, United States

Juliana De Angulo is an experienced VP of E-commerce and Digital Marketing with a record of scaling brands in apparel, health, and home goods. Colleagues describe her as proactive, professional, and effective. She holds a B. S. from Florida International University and an Integrated Marketing certificate from Cornell.

Outside of her direct professional responsibilities, Juliana is passionate about continuous learning and professional development within the digital marketing space. She is also fluent in both English and Spanish, enabling her to connect with a broader range of teams and customers.

She is a featured speaker at the eTail Palm Springs 2025 conference, a premier event for retail and e-commerce leaders.

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Experience
16 Years
Current Role
VP of E-Commerce & Digital
Job Level
Senior
Location
Miami, Florida, United States
Personality Overview

How Juliana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Juliana cares about

E-commerce Growth
Her career is focused on scaling brands by boosting traffic, increasing conversion rates, and improving customer retention through measurable strategies.
People-First Leadership
She emphasizes a hands-on, people-first leadership approach, focused on building and empowering high-performing teams to achieve business goals.
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Career

Work history

3-2023
VP of E-Commerce & Digital
BAJÍO Sunglasses
5-2022 - 11-2022
DTC – Director of Conversion & Retention for Zesty Paws / Swisse / Biostime & Solid Gold
H&H Group
8-2020 - 6-2022
Director of eCommerce & Digital Marketing
Nearly Natural
5-2013 - 8-2020
Digital Marketing Strategist
Get Digital Group
12-2010 - 4-2013
E-Commerce Marketing Manager
Perry Ellis International
In the press

Media appearances

Turning Brand Values Into Growth Strategy with Julie De Angulo (Bajío Sunglasses). Featured in Honest eCommerce Podcast
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Education
2020 - 2020
Integrated Marketing 360 Certificate from Cornell
Cornell University Graduate School
Bachelor of Science in Mass Communications
Florida International University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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