Juliana Forero

Evaluator
DISC Type : csd

Category Manager at OXXO Colombia

Bogota, D.C., Capital District, Colombia

Overview

Juliana Forero is an Industrial Engineer with extensive experience in marketing and category management within the consumer goods sector. At OXXO Colombia, she leads the commercial development for non-alcoholic beverages. Her career includes managing brand strategy and innovation at Quala, consistently driving business growth and profitability.

Juliana is passionate about continuous learning, recently earning multiple certifications in digital marketing, including copywriting, storytelling, and social media strategy. This dedication to self-improvement highlights her proactive approach to mastering new skills and staying current with industry trends.

She uniquely combines her technical Industrial Engineering background from Universidad Industrial de Santander with a creative and strategic marketing career.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Consumer Goods Strategy
Her career is centered on driving growth for consumer goods brands at companies like OXXO and Quala through marketing, innovation, and portfolio strategy.
Brand Management
She has direct experience leading brand strategy, managing innovation pipelines, and positioning products to achieve significant growth in the mass consumption market.
Retail Category Development
In her current role, she is responsible for the national commercial development of a key product category, focusing on sales and business contribution.

Media Appearances

Juliana has no verified media appearances

Work History

2-2024
Category Manager at OXXO Colombia
2-2023 - 8-2023
Brand Assistant Snacks Category at Quala
10-2022 - 3-2023
Business Development Assistant at Quala
7-2022 - 10-2022
Integral Business Leader at Quala
2-2022 - 7-2022
Process Associate at DHL Global Forwarding

Education

2015 - 2020
Ingeniería from Universidad Industrial de Santander
2015 - 2020
Ingeniería from Universidad Industrial de Santander

More Information

Social Presence :

Prographics :

Exp : 4 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Category Manager at OXXO Colombia
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Insights For Selling To Juliana

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juliana is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Juliana

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Juliana move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Juliana take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Juliana

Personality Compatibility


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