Juliana Forero in

Juliana Forero

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Category Manager at OXXO Colombia
📍 Bogota, D.C., Capital District, Colombia

Juliana Forero is an Industrial Engineer with extensive experience in marketing and category management within the consumer goods sector. At OXXO Colombia, she leads the commercial development for non-alcoholic beverages. Her career includes managing brand strategy and innovation at Quala, consistently driving business growth and profitability.

Juliana is passionate about continuous learning, recently earning multiple certifications in digital marketing, including copywriting, storytelling, and social media strategy. This dedication to self-improvement highlights her proactive approach to mastering new skills and staying current with industry trends.

She uniquely combines her technical Industrial Engineering background from Universidad Industrial de Santander with a creative and strategic marketing career.

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Experience
4 Years
Current Role
Category Manager
Job Level
Middle
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Juliana cares about

Consumer Goods Strategy
Her career is centered on driving growth for consumer goods brands at companies like OXXO and Quala through marketing, innovation, and portfolio strategy.
Brand Management
She has direct experience leading brand strategy, managing innovation pipelines, and positioning products to achieve significant growth in the mass consumption market.
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Career

Work history

2-2024
Category Manager
OXXO Colombia
2-2023 - 8-2023
Brand Assistant Snacks Category
Quala
10-2022 - 3-2023
Business Development Assistant
Quala
7-2022 - 10-2022
Integral Business Leader
Quala
2-2022 - 7-2022
Process Associate
DHL Global Forwarding
In the press

Media appearances

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Education
2015 - 2020
Ingeniería
Universidad Industrial de Santander
2015 - 2020
Ingeniería
Universidad Industrial de Santander
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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