Juliana Katz

Trailblazer
DISC Type : ID

Director of Product Marketing at Adobe

San Francisco, California, United States

Overview

Juliana is a Director of Product Marketing at Adobe, leading go-to-market strategy, monetization, and product marketing. Her background spans tech, startups, and CPG. Described by colleagues as strategic, thoughtful, and analytical, she is a Summa cum Laude graduate of Binghamton Universitys School of Management and studied at Stanford Continuing Studies.

Outside of work, Juliana champions conscious leadership and AI innovation, often writing about these topics. She values being present and disconnected from technology, enjoys listening to business podcasts, and is involved in community initiatives to improve San Francisco.

She has a passion for designer collectibles and is familiar with the niche world of Labubu figures.

Personality Overview

Persuasive

Friendly But Fast

Charismatic

They prefer to ensure that they are in control of the situation.  A combination of speed and relationship gets the best response from them. They are charming and can persuade others to support their decisions.

Topics They Care About

Go-to-Market Strategy
Her role is centered on GTM strategy, and she actively shares insights on the topic, referencing learnings from sources like the Acquired podcast.
AI Innovation
A key part of her professional headline. She encourages her team to explore and share practical use cases for AI in their work.
Conscious Leadership
She identifies as a champion for this and writes about the importance of clarity and team dynamics in leadership.

Media Appearances

Juliana has no verified media appearances

Work History

8-2021 - 10-2025
Director of Product Marketing at Adobe
2-2021 - 8-2021
Group Product Marketing Manager at Adobe
11-2019 - 2-2021
Principal Product Marketing Manager at Adobe
4-2018 - 9-2019
CMO at Booksy
5-2016 - 4-2018
Head of Brand Marketing at HoneyBook

Education

2011 - 2011
Strategic Marketing for Tech from Stanford Continuing Studies
Summa cum Laude from Binghamton University School of Management

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco, California, United States Job Level : N/A Designation : Director of Product Marketing at Adobe
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Insights For Selling To Juliana

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Address your competition clearly and confidently
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juliana is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Juliana

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Juliana move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Juliana take some risk or not?

  • If necessary, they will be ready to take risks.

You And Juliana

Personality Compatibility


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