Juliana Uribe Salcedo in

Juliana Uribe Salcedo

Observer · DISC type ic
Colombina at Full-time
📍 Cali, Valle del Cauca, Colombia

Juliana Uribe Salcedo is a Commercial E-commerce Coordinator at Colombina, leveraging a background in trade marketing and category management from her time at Colgate-Palmolive. She has demonstrated a clear career progression from analytics to managing both traditional sales channels and modern digital commerce. She holds an MBA from Pontificia Universidad Javeriana Cali.

Outside of her corporate career, Juliana is an accomplished equestrian, having competed in dressage at the Pan American Games for Colombia. This passion highlights a dedication to discipline and performance at an international level.

She successfully balanced a demanding professional career in consumer goods with competing in international equestrian events.

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Current Role
Colombina
Location
Cali, Valle del Cauca, Colombia
Personality Overview

How Juliana shows up

Assertive
Value Driven
Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Priorities

Topics Juliana cares about

E-commerce Strategy
Her current role focuses on the end-to-end management of the e-commerce channel, including sales, profitability, and digital marketing implementation for multiple brands.
Trade Marketing
She has direct experience in point-of-sale execution, managing brand visibility, and supporting the sales force in traditional retail channels.
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Career

Work history

Colombina
Full-time
Colgate-Palmolive
Full-time
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2-2024 - 6-2025
Master of Business Administration - MBA
Pontificia Universidad Javeriana Cali
Exchange Program
Universitat Autònoma de Barcelona
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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