Julianne Piatelli

Enthusiast
DISC Type : i

Client Strategist at Apple

Santa Monica, California, United States

Overview

Julianne Piatelli is a Client Strategist at Apple with deep experience in the ad tech industry from her time at Criteo and WordStream. A graduate of Endicott College, she is described by colleagues as professional, communicative, and thorough, highlighting her strengths in collaborative project environments.

Outside of work, Julianne has a lifelong passion for lacrosse. A former high school team captain and collegiate athlete for Endicott, she has dedicated time to coaching girls at various camps and clinics, including as a Junior Varsity high school coach. She also supports community causes like The Wily Network.

Interesting fact: Lacrosse is a family affair for Julianne; her father founded a club program in Massachusetts where she and her brothers have been actively involved in developing youth players.

Personality Overview

Consensus Focused

Amiable & Agreeable

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Client Strategy
Her current role at Apple and previous senior strategist positions at Criteo demonstrate a strong background in managing and developing key client relationships.
Ad Tech
Possesses extensive experience in the digital advertising space from her foundational career roles at both Criteo and WordStream.
Youth Lacrosse
As a former college player and youth coach, she has a clear passion for the sport and for mentoring young athletes.

Media Appearances

Julianne has no verified media appearances

Work History

10-2025
Client Strategist at Apple
4-2024 - 10-2025
Senior Account Strategist at Criteo
4-2022 - 4-2024
Account Strategist at Criteo
4-2021 - 4-2022
Senior Account Manager at WordStream
4-2020 - 4-2021
Account Manager at WordStream

Education

Bachelor of Science (BS) from Endicott College
High School Diploma from King Philip Regional High School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Santa Monica, California, United States Job Level : Junior Designation : Client Strategist at Apple
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Insights For Selling To Julianne

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julianne is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Julianne

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Julianne move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Julianne take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Julianne

Personality Compatibility


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