Julie Eddleman

Inspirer
DISC Type : di

Semi-retired Executive at Solstice (AD)ventures

Cincinnati Metropolitan Area, United States

Overview

Julie Eddleman is a semi-retired executive with over 30 years of experience in marketing and commercial leadership at Procter & Gamble, Google, and DoubleVerify. She has managed multi-billion dollar revenue streams and global client partnerships. She holds both a Bachelors and Masters degree from Purdue University.

A self-described "Biggest Womens Sports Fan in the World, " Julie is an active investor in Angel City FC, Indy Ignite, Sail GP, and Just Womens Sports. She is passionate about advocating for female athletes and supporting the womens sports scene in her hometown of Indianapolis.

She plans to remain semi-retired from full-time work until at least after the 2027 Womens World Cup in Brazil.

Personality Overview

Generous

Decisive

Fast Adopter

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Women's Sports Investing
She is an investor in multiple women's sports ventures, including Angel City FC, Indy Ignite, and Sail GP, and actively promotes the leagues.
Digital Ad Measurement
As the former Global CCO of DoubleVerify, she led commercial strategy for digital media measurement and analytics, including new products for CTV transparency.
Female Athlete Advocacy
Believes brands and media companies should invest more in telling the stories of female athletes to deepen fan connections and grow the ecosystem.

Media Appearances

Julie has no verified media appearances

Work History

1-2026
Semi-retired Executive at Solstice (AD)ventures
1-2021 - 1-2026
EVP, Global Chief Commercial Officer at DoubleVerify
8-2014 - 1-2021
Global Client Leader-Global Business Organization at Google
6-1995 - 7-2014
SVP, North America, Marketing at Procter & Gamble

Education

1993 - 1995
Master’s of Science from Purdue University
1988 - 1992
Bachelor’s of Science from Purdue University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Cincinnati Metropolitan Area, United States Job Level : N/A Designation : Semi-retired Executive at Solstice (AD)ventures
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Julie

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Julie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Julie

Personality Compatibility


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