Julie Ellis (she/her)

Commander
DISC Type : D

Executive Coach at Impact Coaches Inc.

Burlington, Ontario, Canada

Overview

Julie Ellis is an award-winning entrepreneur who co-founded Mabels Labels, growing it from a basement startup to an eight-figure business before its acquisition. Now a keynote speaker, author, and executive coach, she helps women entrepreneurs scale their companies. People often describe her as professional, detail-oriented, and strategic.

Julie is passionate about helping women achieve ambitious goals, a theme central to her book and podcast. A podcast appearance revealed she has a background in dance, which she says has shaped her entrepreneurial philosophy. She emphasizes creating "white space" for creativity and intentional rest amidst a busy schedule.

Unique fact: Julie exclusively invests in women-led businesses to help close the confidence and funding gap in the venture capital world.

Personality Overview

Strong-Willed

Impact-Driven

Risk-Taker

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Women's Entrepreneurship
Her coaching, speaking, and book, "Big Gorgeous Goals, " are dedicated to helping high-achieving women scale their businesses and break out of small thinking.
Business Scaling
She co-founded and grew Mabel's Labels to an eight-figure success and now coaches other founders on sustainable growth and operational strategy.
Leadership Visibility
Frequently discusses why public visibility is a critical leadership tool for founders, helping them build connections, create momentum, and represent their work effectively.

Media Appearances

Julie has no verified media appearances

Work History

9-2019 - 2-2024
Executive Coach at Impact Coaches Inc.
11-2017 - 3-2019
Chief Operating Officer at Snuggle Bugz - Canada's Baby Store
9-2002 - 6-2016
Mabel's Labels at Co-Founder, Vice President and Senior Director, Retail and Production
7-1998 - 8-2004
Financial Planner and Account Manager, Investments at RBC
Julie Ellis & Co at Self-employed

Education

2019 - 2019
Professional Coach Training from Co-Active Training Institute
2015 - 2015
Leadership Development Program from Niagara Institute

More Information

Social Presence :

Prographics :

Exp : 23 Location : Burlington, Ontario, Canada Job Level : N/A Designation : Executive Coach at Impact Coaches Inc.
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Julie

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Julie take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Julie

Personality Compatibility


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