Julie Pimentel

Critic
DISC Type : C

Sales Director Central America & Caribbean at RATIONAL AG

Bogota, D.C., Capital District, Colombia

Overview

Julie Pimentel is a trilingual economist with 15 years of experience in sales, marketing, and strategy for multinational companies. As Sales Director at RATIONAL AG, she leads commercial operations for Central America and the Caribbean, leveraging her expertise from her Masters degree at Germanys WHU School of Management.

She appears to be a leader who values strong team dynamics and authentic connections. A recent team-building event was described as being full of honest conversations, shared emotions, and a reminder of the teams collective strength, highlighting her focus on morale and a positive work culture.

She is fluent in three languages: English, German, and Spanish.

Personality Overview

Information Seeker

Objective Thinker

Negotiator

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Topics They Care About

Team Culture
Recently emphasized the importance of team building, highlighting the power of honest conversations, shared emotions, and collective strength within her team.
LATAM Market Growth
Her career progression at RATIONAL AG shows a clear focus on driving business expansion and managing commercial strategy across diverse Latin American and Caribbean markets.
Gastronomic Talent
Actively recruits professionals from the culinary world for commercial roles, seeking ambitious and results-driven individuals who can champion RATIONAL's technology.

Media Appearances

Julie has no verified media appearances

Work History

1-2026
Sales Director Central America & Caribbean at RATIONAL AG
1-2025 - 1-2026
Sales Director Colombia at RATIONAL AG
12-2020 - 1-2025
Marketing Director LATAM at RATIONAL AG
6-2019 - 12-2020
Marketing and Communications Manager, Andean Area, Central America & the Caribbean at RATIONAL AG
6-2017 - 6-2019
Brand Manager at Autogermana

Education

2011 - 2012
Master of Law and Business from WHU – Otto Beisheim School of Management
2007 - 2011
Bachelor of Science in Economics from University of Hamburg

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bogota, D.C., Capital District, Colombia Job Level : Mid-senior Designation : Sales Director Central America & Caribbean at RATIONAL AG
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Julie

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Julie take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Julie

Personality Compatibility


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