Julie Pryor

Commander
DISC Type : D

Chief Executive Officer at EmergeCPG

McLean, Virginia, United States

Overview

Julie Pryor is the CEO of EmergeCPG, a growth architect with over 25 years of experience in the CPG and grocery retail sectors. She specializes in brand positioning and market activation to help founders build lasting businesses. Colleagues describe her as trustworthy, collaborative, and smart.

She holds a BA from Randolph-Macon College and has a deep understanding of what stalls brands versus what drives them forward, having worked on the agency, client, and consulting sides of the business.

Julie frequently observes and advises founders at local farmers markets, helping them bridge the gap between having a quality product and achieving sales success.

Personality Overview

Strong-Willed

Very Quick

Candid & Clear

They like to stay in control of the negotiation or defining of the terms.  They do not care very much about building rapport or relationships. They respond better to strong and respectful interactions.

Topics They Care About

CPG Brand Building
Her entire career is dedicated to helping founders build intentional, lasting brands by aligning their story from the shelf to online platforms.
Founder Mentorship
She focuses on guiding founders through the transition to a CEO mindset, helping them focus on what matters to scale their business effectively.
Consumer Search Behavior
Emphasizes that brands must focus on solving the customer's problem in their marketing, rather than just talking about their product's features.

Media Appearances

Julie Pryor - CEO at EmergeCPG. Featured in The Org

See Now

Work History

7-2020
Chief Executive Officer at EmergeCPG
2-2018 - 7-2020
Director, Emerging Brands at Food Marketing Institute
8-2016 - 6-2017
Director of Brand & Marketing at Divine Chocolate USA
9-2014 - 10-2015
Management Consultant at Jackman
5-2012 - 1-2013
Marketing & Community Relations at Whole Foods Market

Education

BA from Randolph-Macon College
1990 - 1994
High School from James Monroe High School

More Information

Social Presence :

Prographics :

Exp : 23 Location : McLean, Virginia, United States Job Level : Leadership Designation : Chief Executive Officer at EmergeCPG
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Julie

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • If convinced, they can reach decisions quite fast.
  • Can Julie take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Julie

Personality Compatibility


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