Julie Rønsholt Knudsen

Critic
DISC Type : C

Chief Marketing Officer at Bone's Restaurants

Silkeborg, Central Denmark Region, Denmark

Overview

Julie Rønsholt Knudsen is the Chief Marketing Officer for Bones Restaurants and Jensens Bøfhus, specializing in brand development and communication. With a background in Digital Concept Development from Business Academy Aarhus, she has built her entire career at Bones, showcasing a remarkable trajectory from a restaurant hostess to leading the companys marketing efforts.

Outside of her primary role, Julie has freelance experience as a Social Media consultant and content creator. Her professional interests extend to studying major consumer brands like McDonalds and The Estée Lauder Companies, indicating a passion for large-scale marketing and branding strategies. She also expresses pride in participating in cause-related initiatives with her team.

Unique fact: Julie impressively rose through the ranks entirely within Bones Restaurants, starting as a hostess before advancing to become the Chief Marketing Officer.

Personality Overview

Information Seeker

Objective Thinker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Brand Development
Her headline and career progression to Chief Marketing Officer at Bone's Restaurants and Jensens Bøfhus underscore her focus on building and managing brands.
Restaurant Marketing
Her entire career has been dedicated to the restaurant industry, and she actively posts about new restaurant openings and brand initiatives.
Talent Development
She actively posts about seeking marketing interns, demonstrating a commitment to mentoring and developing new talent in the industry.

Media Appearances

Julie has no verified media appearances

Work History

1-2026
Chief Marketing Officer at Bone's Restaurants
8-2022 - 1-2026
Head of Marketing at Bone's Restaurants
9-2020 - 8-2022
Marketing Manager at Bone's Restaurants
2019 - 1-2026
Freelance SoMe konsulent & Content Creator at Roensholt Communications
8-2017 - 8-2020
Værtinde at Bone's Restaurants

Education

5-2022 - 6-2024
Diplom Digital Konceptudvikling from Erhvervsakademi Aarhus | Business Academy Aarhus
2017 - 2019
Markedsføringsøkonom from Erhvervsakademi Aarhus | Business Academy Aarhus

More Information

Social Presence :

Prographics :

Exp : 12 Location : Silkeborg, Central Denmark Region, Denmark Job Level : Leadership Designation : Chief Marketing Officer at Bone's Restaurants
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Julie

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Julie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Julie

Personality Compatibility


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