Julie Ruehle

Inquirer
DISC Type : dc

Partner at Aspirational Ventures

Austin, Texas, United States

Overview

Julie Ruehle is a family office principal and founder of Aspirational Ventures, where she invests in disruptive startups with a focus on female-led innovation. With over 30 years of experience, she has a strong background in finance, operations, and real estate investment, holding an MBA from Pepperdine Graziadio Business School.

Outside of her professional roles, Julie is a dedicated philanthropist, serving as the Executive Director of the Julie & Bill Ruehle Foundation, which focuses on animal welfare and childrens health. She is an advocate for immigrants and serves on the board of Humanities Texas, mentoring young, under-resourced women.

Interesting fact: Born in Iran, Julie immigrated to the U. S. at 18 with no money and minimal English, working her way through school to build her successful career.

Personality Overview

Demanding

ROI Conscious

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Investing in Women
As the founder of Aspirational Ventures and a mentor at the Kendra Scott WELI, she is a vocal advocate for funding and supporting female founders.
Disruptive Technology
Her venture firm, Aspirational Ventures, specifically funds and backs visionary entrepreneurs with disruptive ideas, with a tilt toward health-tech and biotech.
Family Office Management
She has over 30 years of experience managing a family office, overseeing a large real estate portfolio, and handling finance, operations, and investments.

Media Appearances

Julie has no verified media appearances

Work History

6-2022
Partner at Aspirational Ventures
3-2021 - 7-2022
Corporate Controller at Movandi
6-2019 - 9-2023
Chairman of Finance Committee and Board Member at San Diego Humane Society
6-2017 - 10-2018
Finance Committee Member & Board of Directors at ARC - Arthritis Research of Canada
4-2016
Executive Director at Julie & Bill Ruehle Foundation

Education

12-2023 - 4-2025
Senior Executive Program from Columbia Business School
2007 - 2009
MBA from Pepperdine Graziadio Business School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Austin, Texas, United States Job Level : Senior Designation : Partner at Aspirational Ventures
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Julie

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • Their decision making speed is somewhere in the middle.
  • Can Julie take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Julie

Personality Compatibility


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