Julie Sheppard

Energizer
DISC Type : I

Transformation Director at Asda Retail

United Kingdom

Overview

Julie Sheppard is a Digital Transformation Director with over 24 years of experience leading change across the retail, finance, and public sectors. A graduate of Newcastle University, she is a results-driven leader specializing in governance frameworks and large-scale programme delivery. Colleagues describe her as professional, honest, and delivery-focused.

She acts as the Transformation Office Delivery Lead on the £800 million “Future Programme” at Asda, a major business transformation initiative.

Personality Overview

Enthusiastic

Big Picture Person

Believer

They are always positive and upbeat, so take their promises with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Topics They Care About

Large-Scale Transformation
Leads an £800 million transformation programme at Asda and previously directed major change initiatives at Barclays, demonstrating deep expertise in complex, high-value projects.
Governance & Risk
She has designed and implemented enterprise-level governance, quality assurance, and risk management frameworks at both Asda and Serco to improve project delivery and oversight.
Digital Customer Journeys
At Barclays, she led a programme to digitize customer correspondence by re-engineering processes and capturing customer journeys to optimize the user experience.

Media Appearances

Julie has no verified media appearances

Work History

10-2022
Transformation Director at Asda Retail
1-2021 - 9-2022
Digital Transformation Director at Consultancy Plus
3-2019 - 1-2022
Director of EMEA Professional Services at STARCOMPLIANCE (UK) LIMITED
3-2017 - 3-2019
IT Governance Manager at SERCO LIMITED
Programme Director at Barclays Bank PLC

Education

9-2001 - 7-2002
Diploma of Education from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Mid-senior Designation : Transformation Director at Asda Retail
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Insights For Selling To Julie

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julie is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Julie

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Julie move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Julie take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Julie

Personality Compatibility


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