Julieta Mandelbaum

Examiner
DISC Type : cs

Marketing Director, strategy and consumer communications at Dairy Farmers of Ontario

Toronto, Ontario, Canada

Overview

Julieta is a consumer-centric marketing director with a background in CPG, F&B, and retail. A certified Project Management Professional with a Bachelor of Commerce from the University of Manitoba, she leads strategy and consumer communications at the Dairy Farmers of Ontario, focusing on vibrant and analytical marketing strategies.

Recently returned from maternity leave, Julieta is passionate about reconnecting with the working world. She is proud to be part of an all-woman team within a woman-led organization and is a strong advocate for creating equitable opportunities for women in the workplace.

She was the valedictorian for the I. H. Asper School of Business at her university.

Personality Overview

Tough To Convince

Status Quo Seeker

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Women in the Workplace
Proudly works on an all-woman team and is a vocal advocate for making the workplace equitable for women everywhere.
Strategic Sports Partnerships
Manages brand and sports sponsorships, recently expanding the portfolio to include a partnership with the Professional Women's Hockey League (PWHL).
Youth-Focused Marketing
Previously managed the MilkUP brand, a Gen Z lifestyle brand, demonstrating experience in connecting with younger consumer demographics.

Media Appearances

Julieta has no verified media appearances

Work History

8-2024
Marketing Director, strategy and consumer communications at Dairy Farmers of Ontario
6-2023 - 8-2024
Senior Marketing Manager, MilkUP & Partnerships at Dairy Farmers of Ontario
3-2022 - 6-2023
Marketing Manager, MilkUP at Dairy Farmers of Ontario
11-2021 - 3-2022
Social and Digital Marketing Manager at Dairy Farmers of Ontario
10-2020 - 11-2021
Digital Marketing Manager at First Lady Products

Education

2011 - 2015
Bachelor of Commerce (Hons.) from University of Manitoba
2019 - 2019
Project Management from University of Toronto School of Continuing Studies

More Information

Social Presence :

Prographics :

Exp : 10 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Marketing Director, strategy and consumer communications at Dairy Farmers of Ontario
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Insights For Selling To Julieta

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julieta is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Julieta

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Julieta move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Julieta take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Julieta

Personality Compatibility


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