Julika Novkova, Ph.D.

Julika Novkova, Ph. D. , is the Founder and Principal Business Psychologist at Juls Psychology. She specializes in integrating business psychology with AI-powered behavioral analysis to help founders optimize go-to-market strategies and stabilize revenue. She holds a Ph. D. in Psychology from Sofia University St. Kliment Ohridski and is described by colleagues as innovative, inspiring, and a natural motivator.

Outside of her core consulting, Julika is a passionate writer and educator, having lectured on Social and Economic Psychology at UNWE. She focuses on the human element within business systems, exploring the psychology behind what drives leaders and addressing the root causes of burnout and low engagement to foster sustainable success.

Unique fact: Julika wrote about a near-death experience that became a profound personal awakening, which she shared in her publication, "The Day I Almost Died. "