Julika Novkova, Ph.D.

Evaluator
DISC Type : Dcs

Founder & Principal Business Psychologist | Fractional Director Human Systems & Dynamics at Juls'​ Psychology

Bulgaria

Overview

Julika Novkova, Ph. D. , is the Founder and Principal Business Psychologist at Juls Psychology. She specializes in integrating business psychology with AI-powered behavioral analysis to help founders optimize go-to-market strategies and stabilize revenue. She holds a Ph. D. in Psychology from Sofia University St. Kliment Ohridski and is described by colleagues as innovative, inspiring, and a natural motivator.

Outside of her core consulting, Julika is a passionate writer and educator, having lectured on Social and Economic Psychology at UNWE. She focuses on the human element within business systems, exploring the psychology behind what drives leaders and addressing the root causes of burnout and low engagement to foster sustainable success.

Unique fact: Julika wrote about a near-death experience that became a profound personal awakening, which she shared in her publication, "The Day I Almost Died. "

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Founder Psychology
Helps founders eliminate cash and human capital "burn" by fixing broken GTM strategies and navigating C-Suite dynamics, focusing on the leader's psychological drivers.
AI in Business
Merges business psychology with AI-powered behavioral analysis to build scalable processes and better understand system feedback loops.
Human Systems
Focuses on optimizing operations by addressing the human element, resolving bottlenecks, and improving team decision-making by tackling the root causes of burnout.

Media Appearances

Julika has no verified media appearances

Work History

3-2016
Founder & Principal Business Psychologist | Fractional Director Human Systems & Dynamics at Juls'​ Psychology
3-2015
Certified Business Trainer & CEO 1:1 Consultant at Juls'​ Psychology
6-2009
How to book your 1:1 with me? at Juls'​ Psychology
3-2023
Part-time Lecturer at UNWE
11-2009
Manager Strategical Development at Rozeta-2009

Education

12-2014 - 11-2019
Doctor of Philosophy - PhD from Sofia University St. Kliment Ohridski
2010 - 2012
Master's in Psychology from Sofia University St. Kliment Ohridski

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bulgaria Job Level : Leadership Designation : Founder & Principal Business Psychologist | Fractional Director Human Systems & Dynamics at Juls'​ Psychology
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Insights For Selling To Julika

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julika is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Julika

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Julika move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Julika take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Julika

Personality Compatibility


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