Justin Bailey

Questioner
DISC Type : c

VP, Strategy at Bellomy Market Research

Winston-Salem, North Carolina, United States

Overview

Justin Bailey is the VP of Strategy at Bellomy Market Research, where he specializes in combining traditional research methods with modern insights technology. A strategic networker with a background in industry analysis, he holds an MS from Ohio University and is certified in Diversity, Equity, & Inclusion.

Based on his work, Justin appears passionate about leveraging new technologies to understand consumer behavior, particularly within the millennial demographic. He is also a published author on the topic of using mobile technology for market research.

Unique fact: Justin co-authored a publication on using smartphones to track the on-the-go purchasing behavior of millennials.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in Insights
He recently shared his take on AI's impact on the insights industry and research into AI adoption among financial advisors.
Modern Research Methods
His focus is on developing approaches that utilize both traditional methods and "smart" Insights Technology to solve client problems.
Mobile Behavior Tracking
He has authored publications on using mobile technology and smartphones to measure consumer behavior for major events and demographics.

Media Appearances

Justin has no verified media appearances

Work History

3-2025
VP, Strategy at Bellomy Market Research
12-2023 - 4-2025
Senior Director, Strategy at Bellomy Market Research
4-2022 - 12-2023
Director, Strategy at Bellomy Market Research
1-2013 - 9-2014
Director, Industry Analysis, Entertainment at The NPD Group
7-2012 - 12-2012
Product Manager, Entertainment at The NPD Group

Education

2000 - 2003
MS from Ohio University
1996 - 2000
B.A. from Pfeiffer University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Winston-Salem, North Carolina, United States Job Level : Senior Designation : VP, Strategy at Bellomy Market Research
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Justin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Justin take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Justin

Personality Compatibility


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