Justin Hoffman

Commander
DISC Type : D

Senior Vice President, Development at The Shade Store

New York, New York, United States

Overview

Justin is a product-focused technology leader specializing in modernizing complex infrastructures with AI/ML across retail, FinTech, and EdTech. He has an AWS Machine Learning certification and a degree from Hofstra University. Colleagues describe him as an exceptional, methodical, and tech-savvy leader with strong interpersonal instincts.

Beyond his executive roles, Justin is passionate about the evolution of technology and its impact on society. He follows developments in AI ethics and strongly advocates for integrating coding into early education curriculums to foster a new generation of tech talent.

He holds both a Lean Six Sigma Black Belt certification and an AWS Certified Machine Learning specialty, a unique combination of process optimization and advanced technology skills.

Personality Overview

Decisive

Impact-Driven

Strong-Willed

They prefer to move quickly, and expect the same from others.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

AI/ML Adoption
He helps enterprises modernize with best-in-class AI/ML to scale teams and drive growth, and he actively follows the hyperscaling of these models.
Digital Transformation
A core focus of his career is upgrading legacy systems in retail, finance, and media to increase traffic and drive business growth.
Tech Education
He believes in embedding coding into all curriculums as a foundational skill to create a future-ready technical workforce.

Media Appearances

Justin has no verified media appearances

Work History

6-2019
Senior Vice President, Development at The Shade Store
12-2014 - 6-2019
Vice President of Technology / Director of Technology at ISS | Institutional Shareholder Services
2-2013 - 12-2014
Sr. Director, Development & CRM at 2U
1-2009 - 2-2013
VP Development / Director of Technology at TheStreet.com
8-2000 - 1-2009
VP Technology / Director, Technology / Sr. Developer / Developer at Nielsen

Education

Bachelor's degree from Hofstra University
Advanced Web techniques (CSS from School of Visual Arts

More Information

Social Presence :

Prographics :

Exp : 25 Location : New York, New York, United States Job Level : Leadership Designation : Senior Vice President, Development at The Shade Store
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Justin

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • If convinced, they can reach decisions quite fast.
  • Can Justin take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Justin

Personality Compatibility


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