Justin Hoffman in

Justin Hoffman

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Senior Vice President, Development at The Shade Store
📍 New York, New York, United States

Justin is a product-focused technology leader specializing in modernizing complex infrastructures with AI/ML across retail, FinTech, and EdTech. He has an AWS Machine Learning certification and a degree from Hofstra University. Colleagues describe him as an exceptional, methodical, and tech-savvy leader with strong interpersonal instincts.

Beyond his executive roles, Justin is passionate about the evolution of technology and its impact on society. He follows developments in AI ethics and strongly advocates for integrating coding into early education curriculums to foster a new generation of tech talent.

He holds both a Lean Six Sigma Black Belt certification and an AWS Certified Machine Learning specialty, a unique combination of process optimization and advanced technology skills.

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Experience
25 Years
Current Role
Senior Vice President, Development
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Justin cares about

AI/ML Adoption
He helps enterprises modernize with best-in-class AI/ML to scale teams and drive growth, and he actively follows the hyperscaling of these models.
Digital Transformation
A core focus of his career is upgrading legacy systems in retail, finance, and media to increase traffic and drive business growth.
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Career

Work history

6-2019
Senior Vice President, Development
The Shade Store
12-2014 - 6-2019
Vice President of Technology / Director of Technology
ISS | Institutional Shareholder Services
2-2013 - 12-2014
Sr. Director, Development & CRM
2U
1-2009 - 2-2013
VP Development / Director of Technology
TheStreet.com
8-2000 - 1-2009
VP Technology / Director, Technology / Sr. Developer / Developer
Nielsen
In the press

Media appearances

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Education
Bachelor's degree
Hofstra University
Advanced Web techniques (CSS
School of Visual Arts
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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