Justin Joseph

Pioneer
DISC Type : DSI

Senior Director, Go-to-Market Packaging at Workday

Aiken, South Carolina, United States

Overview

Justin Joseph is a Senior Director at Workday, specializing in SaaS go-to-market and product strategy. An expert in scaling global businesses, he has a deep background in finance and operational excellence. He holds an MBA from Binghamton University and is described by colleagues as creative, focused, and detail-oriented.

Outside of his corporate role, Justin is an Eagle Scout, reflecting a background in leadership and community service. He has been formally recognized by his alma mater for his professional achievements and potential as a future leader, showing a commitment to excellence beyond his immediate career.

He is a recipient of the Lois B. DeFleur Distinguished Young Alumni Award from Binghamton University.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Finance Transformation
He writes about the critical role of CFOs in driving strategic initiatives and operational transformation within the technology industry, particularly through modern financial platforms.
SaaS Go-to-Market
His career is focused on building and executing go-to-market strategies and product packaging for global SaaS companies, as seen in his current role at Workday.
AI in Enterprise
He actively shares studies and insights on how finance leaders are using AI to create meaningful business impacts, highlighting it as a top enterprise technology topic.

Media Appearances

Justin has no verified media appearances

Work History

12-2023
Senior Director, Go-to-Market Packaging at Workday
5-2022 - 11-2023
Senior Director, Product Strategy - CMT & ProServ Industries at Workday
3-2021 - 4-2022
Director, Product Strategy - CMT & ProServ Industries at Workday
8-2013
Adjunct Professor at BMCC
9-2016 - 9-2018
Lead Managing Financials Consultant at DayNine (acquired by Accenture)

Education

2005 - 2006
Master of Business Administration (MBA) from Binghamton University School of Management
2002 - 2005
Bachelor of Science (BS) from Binghamton University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Aiken, South Carolina, United States Job Level : Senior Designation : Senior Director, Go-to-Market Packaging at Workday
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Justin

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They are generally fast movers and can take quick decisions
  • Can Justin take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Justin

Personality Compatibility


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