Justin Leusner

Sharpshooter
DISC Type : CD

Chairman & Founder at TDAY Sports

State College, Pennsylvania, United States

Overview

Justin Leusner is the founder of TDAY Sports, a Gen-Z-focused media brand he is building into "Gen Zs ESPN. " An entrepreneur since age 10, he has amassed over 1. 1 billion views and secured partnerships with the NBA, Gatorade, and Disney. He is a graduate of Penn State University and a recognized TEDx speaker.

He identifies as a faith-driven entrepreneur, passionate about creating redemptive, positive stories in sports media that go beyond statistics. Justin is an avid reader and also enjoys playing pickleball. He recently expanded his professional interests into angel investing, joining Agape Energy as an investor and advisor.

Interesting fact: Justin began creating YouTube videos at age 10 with the mission to shape a better, more positive social media landscape for kids.

Personality Overview

Fast But Analytical

ROI Driven

Precise But Practical

They respond well to strong and respectful communication.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

Gen-Z Sports Media
He founded TDAY Sports to fill a gap left by traditional outlets like ESPN, creating relatable and engaging content for a younger audience across multiple social platforms.
Creator Economy
As a content creator for over a decade, he speaks on turning passion into a business and using social media to build a scalable media company.
Faith-Driven Entrepreneurship
His identity as a "follower of Jesus" is central to his mission of using TDAY Sports to tell redemptive stories and make a positive impact.

Media Appearances

Justin has no verified media appearances

Work History

11-2020
Chairman & Founder at TDAY Sports
7-2022
Content Creator at TDAY Sports
1-2013
Creator at YouTube
5-2015
Creator at Instagram
7-2020
Creator at TikTok

Education

Bachelor's degree from Penn State University
High School Diploma from Moorestown High School

More Information

Social Presence :

Prographics :

Exp : 12 Location : State College, Pennsylvania, United States Job Level : Leadership Designation : Chairman & Founder at TDAY Sports
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Justin

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • If convinced, they can reach decisions quite fast.
  • Can Justin take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Justin

Personality Compatibility


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